B2b Buying

The Early Scale: Simile raises $200M at $2B valuation to predict human behavior before AI gets it wrong

Simile doubles to a $2B valuation in five months. Industrial AI moves from pilot to production hardware at Emerson, FOBA, and Mitsubishi. And B2B ecommerce is already reshaping how industrial buyers buy. Here is what operators and marketers need to do about it.

The Early Scale: UK Clears $110B Paramount-Warner Deal, But a March 2027 Trial Freezes the Clock

94% of B2B buyers fact-check AI research before trusting it. The UK clears the $110B Paramount-Warner deal. Brent crude hits $94 and freight operators face a new cost floor. Plus: Airtable sells for $1.28B and what that means for your stack.

The Early Scale: 94% of B2B Buyers Fact-Check AI Research. Vendors Are Losing the Trust War.

94% of B2B buyers are fact-checking AI research outputs. The buying cycle is collapsing before vendors see a lead. And a $1.5 billion joint venture just launched on the premise that the real AI problem was never the model, it was always the implementation. Here's what that means for your week.

94% of B2B buyers fact-check AI research outputs, and vendors are underestimating how far trust has fallen

TrustRadius's 2026 B2B Buying Disconnect Report finds buyers using AI faster than ever but verifying almost everything it tells them.

AI is collapsing the B2B buying cycle before vendors ever see a lead

AI tools now compress weeks of vendor research into hours, reshinking how enterprise procurement teams find and shortlist suppliers.

The Early Scale: 80% of US Factories Have Zero Automation as 72% of B2B Buyers Turn to ChatGPT

80% of U.S. factories have zero automation, 72% of B2B buyers now use ChatGPT to evaluate vendors, and the energy transition market hits $3.17T with 1,650 GW stuck in grid queues. Here's your Monday B2B intelligence.

72% of B2B software buyers now use ChatGPT to evaluate vendors, and most brands aren't showing up

New benchmarks reveal AI search has reshaped B2B vendor discovery, but 51% of tech brands have zero citations across major LLMs.

Why vertical proof beats agency size when B2B tech and fintech buying cycles stretch past a year

Enterprise marketing leaders picking agencies on headcount and awards are optimizing for the wrong signals when deal cycles run 9–18 months.