Business Services · Topic
Ai Search
5 articles from Business Services practitioners
B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research
AI search tools like ChatGPT and Perplexity are changing how enterprise buyers find vendors, forcing B2B PR agencies to add LLM optimization to their core servi
72% of B2B software buyers now use ChatGPT to evaluate vendors, and most brands aren't showing up
New benchmarks reveal AI search has reshaped B2B vendor discovery, but 51% of tech brands have zero citations across major LLMs.
B2B vendor research has moved inside AI tools. Here's what that means for your sales funnel.
94% of B2B buyers now use LLMs during purchasing, and Microsoft Copilot alone has 15M paid enterprise seats shaping vendor shortlists.
Enterprise B2B SEO shifts from tactics to governance as AI answers reshape buyer research
B2B buyers now use AI assistants before contacting vendors, forcing enterprise SEO teams to govern AI citation alongside traditional rankings.
The Marketing AI Pulse Brief for May 2026: CMO Scaling Gap, AI Search, Agentic Buyers & Automated Ads
The Marketing AI SparkCast brings you the Marketing AI Pulse Monthly Brief, a curated look at the most relevant stories shaping the field and what they mean for CMOs and marketing leaders. The May 2026 edition focuses on the widening gap between AI investment and AI execution, th