Ai Research

95% of enterprise AI pilots deliver no measurable ROI, and the fix isn't more tools

MIT research finds 95% of generative AI pilots fail to move the bottom line. Here's the structural reason why, and what operators must build instead.

The Early Scale: UK Clears $110B Paramount-Warner Deal, But a March 2027 Trial Freezes the Clock

94% of B2B buyers fact-check AI research before trusting it. The UK clears the $110B Paramount-Warner deal. Brent crude hits $94 and freight operators face a new cost floor. Plus: Airtable sells for $1.28B and what that means for your stack.

The Early Scale: Anthropic and Blackstone launch $1.5B AI implementation firm Ode, betting deployment beats model-building

Anthropic and Blackstone bet $1.5B that AI deployment beats model-building. Westinghouse files for IPO as a power supply crunch tightens. And 94% of B2B buyers fact-check their AI research with peer reviews. Here's what smart operators do about all three.

The Early Scale: 94% of B2B Buyers Fact-Check AI Research. Vendors Are Losing the Trust War.

94% of B2B buyers are fact-checking AI research outputs. The buying cycle is collapsing before vendors see a lead. And a $1.5 billion joint venture just launched on the premise that the real AI problem was never the model — it was always the implementation. Here's what that means for your week.

94% of B2B buyers fact-check AI research outputs, and vendors are underestimating how far trust has fallen

TrustRadius's 2026 B2B Buying Disconnect Report finds buyers using AI faster than ever but verifying almost everything it tells them.

AI is collapsing the B2B buying cycle before vendors ever see a lead

AI tools now compress weeks of vendor research into hours, reshinking how enterprise procurement teams find and shortlist suppliers.

B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research

AI search tools like ChatGPT and Perplexity are changing how enterprise buyers find vendors, forcing B2B PR agencies to add LLM optimization to their core servi

B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research

AI search tools like ChatGPT and Perplexity are changing how enterprise buyers find vendors, forcing B2B PR agencies to add LLM optimization to their core servi

B2B vendor research has moved inside AI tools. Here's what that means for your sales funnel.

94% of B2B buyers now use LLMs during purchasing, and Microsoft Copilot alone has 15M paid enterprise seats shaping vendor shortlists.

Enterprise B2B SEO shifts from tactics to governance as AI answers reshape buyer research

B2B buyers now use AI assistants before contacting vendors, forcing enterprise SEO teams to govern AI citation alongside traditional rankings.