A user's business title and their MarketScale platform role are completely separate. One is a job-title label. The other controls what they can actually do in Studio.

Business title (job title)

Platform role (User Type)

This is what controls access. There are three:

How to check a user's platform role

Example of the confusion

A user with the business title "VIP. Growth" and User Type Member has full Member access. The word "VIP" in their business title does not make them a VIP Guest. Always check the User Type field to confirm actual permissions.

Need to change someone's platform role?

An Admin can update User Type from the same edit screen. Changes take effect immediately after save.

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