Frequently asked questions
MarketScale FAQ
MarketScale is a B2B content platform that turns the expertise of your employees, customers, and partners into publish-ready media. Marketing runs one system to create, approve, and distribute articles, video, podcasts, and social content that builds authority and drives demand.
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About MarketScale
What is MarketScale?
MarketScale is a B2B content platform that turns the expertise of your employees, customers, and partners into publish-ready media. Marketing runs one system to create, approve, and distribute articles, video, podcasts, and social content that builds authority and drives demand.
Who uses MarketScale?
Enterprise B2B marketing teams across manufacturing, technology, healthcare, energy, and professional services. Named customers include Intel, Verizon, Honeywell, Mayo Clinic, and GE HealthCare. More than 500 brands across 38+ countries use the platform, which holds an NPS of +73.
How does MarketScale work with an agency?
Easily, and many already do. Agencies run their clients' programs right on the platform, and we have a partner program for firms that want to build on it. MarketScale is an operating system your team controls: flat-rate pricing, your approval at every step, and a vetted creator network that makes your in-house team about 5x more productive. It adds a layer alongside the partners you already trust.
How it works
How does MarketScale work?
Your experts join a short guided session and answer focused questions, with no script needed. A network of 1,000+ vetted creators plus AI and professional editors turn that input into finished articles, clips, and posts. Your team approves everything through one workflow before it publishes.
What kind of content can MarketScale produce?
Articles, case studies, short and long-form video, podcasts, social clips, and event coverage. A single input, whether you record it, request it, upload it, or generate it with AI, can become 20 to 30 publish-ready assets. Every piece is produced in your brand voice and cleared through your approval workflow before it goes live.
How long does it take to get the first content?
Most teams see publish-ready assets within days, whether they record something new, send a request to an expert, or upload what they already have. The free plan lets you verify your work email and start in minutes.
What is GEO, or AI visibility?
GEO (generative engine optimization) means making your content easy for AI engines like ChatGPT and Google AI Overviews to find, understand, and cite. MarketScale structures expert content so it surfaces in AI answers, where B2B buyers increasingly research before they ever talk to sales.
Pricing and plans
How much does MarketScale cost?
MarketScale offers an invite-only free plan at $0 with no credit card required. Paid plans are flat-rate, so cost stays a predictable line item with no markups on production or media. Pricing scales with the teams and output you activate, and the price is shown before you commit.
Is the free plan really free?
Yes. The free plan is $0 and invite-only. Verify your work email and most teams are approved instantly, with no credit card. You can produce and see results before you spend anything, then scale up to a flat-rate plan when you are ready.
Common questions from buyers
We don't have budget for this right now.
Request an invite to the free plan. It is invite-only and $0. Verify your work email and most teams are approved instantly, no credit card, so you can see results before you spend anything. When you scale up, pricing is flat-rate, so it stays a predictable line item instead of an open-ended commitment.
My team is too lean to produce content at scale.
That is exactly what MarketScale removes. Your experts barely lift a finger: content can be recorded, requested from them, uploaded from what you already have, or drafted by AI, and a network of 1,000+ vetted creators plus the platform turn it into many assets. One enterprise team got 20 to 30 publish-ready clips from a single phones-only studio day. No new headcount required.
I need buy-in from my CFO, CRO, or leadership.
We will give you a one-page business case to forward, with the ROI math and peer benchmarks. An NPS of +73 and named enterprise customers (Intel, Verizon, Honeywell, Mayo Clinic, GE HealthCare) make the internal sell far easier.
It is not the right time. We are rebranding or waiting for next quarter.
Starting free takes minutes and zero commitment, so there is no wrong time. Pilot with one team now and expand when your timing is right. You do not have to wait for a budget cycle to begin producing.
Our brand standards are high and our customers are sensitive.
Nothing publishes without your approval. You set the brand guardrails; experienced editors plus AI keep every asset on-brand and on-standard. You remain the final sign-off on every single piece before it goes live.
We already have someone in-house creating content.
MarketScale works alongside your existing team and any agency you partner with. It is the operating layer that makes your in-house creators roughly 5x more productive, so your one videographer or designer stops being the bottleneck.
It is hard to get field teams to actually record.
Capture is deliberately simple: structured prompts, no script, no prep, no writing. If someone can answer a few questions on camera, they can contribute, which is why teams adopt it across plants and locations.
I need to prove ROI and tie it to revenue.
B2B buyers self-educate before they ever talk to sales (Gartner found in 2025 that 61% prefer a rep-free buying experience), and the right content shifts close rates. We baseline your before and after and point to outcomes like a global manufacturer that drove 200+ edit requests in 45 days. You get a clear line item, not a leap of faith.
Why not just post on LinkedIn or YouTube, or use ChatGPT?
Native posting and generic AI do not capture your experts’ real knowledge, route it through approvals, keep it on-brand, or distribute it at scale. MarketScale turns one expert conversation into articles, clips, and posts in your voice, then publishes everywhere buyers look, including AI search.
Moving off our current process raises security questions.
MarketScale is built for enterprise: SSO and directory sync, role-based permissions, and folder-level controls so the right people see the right assets. You decide who captures, who approves, and who publishes.
We've been burned by platforms before. What if features get deprecated or we get locked in?
Fair concern. Your content, channels, and audience are yours and stay exportable, so there is no lock-in. Pricing is flat-rate, not a contract that ratchets up. And you get a dedicated Marketing Strategist who keeps the program running regardless of any single feature, so the relationship does not live or die on one tool.
We don't need another tool.
You do not, and MarketScale is not one more thing to manage. It is a content engine plus a dedicated Marketing Strategist who runs the program with you. Software-only platforms stall because teams get features without guidance. Here you get both the platform and the person who drives it.
How do I know our experts will actually use it?
Adoption is your dedicated strategist’s job, not a hope. Capture is built so an expert just answers a few questions, no script or prep, and the strategist books the sessions, chases the inputs, and holds the cadence. That is why participation holds up where DIY tools quietly die.
Glossary
- GEO (generative engine optimization)
- Structuring content so AI engines can find, understand, and cite it in generated answers.
- UGC (user-generated content)
- In B2B, content built from the real expertise of employees, customers, and partners, not random social posts.
- Production
- A unit of content you bring into the platform, a recorded interview, an event, an upload, or an AI draft, that it turns into many publish-ready assets.
- Channel (hub)
- A branded destination where a team publishes and organizes its ongoing content and shows.
- NPS (net promoter score)
- A loyalty metric from -100 to +100. MarketScale holds an NPS of +73.
Results teams see
“A daily global content engine: 100+ pieces per quarter, activated across teams in just 45 days.”
How is content kept on-brand?
Nothing publishes without your approval. You set the brand guardrails; experienced editors plus AI keep every asset on-brand and on-standard, and you remain the final sign-off on every piece before it goes live.