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News, updates, and expert insights from PlayPower.

We create next-generation learning products. Empower your organization to produce best-in-class learning experiences based on cognitive science, machine learning, and human-centered design. Follow this channel for the latest from PlayPower: product news, expert perspectives, and updates from the team.

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Channel Brief·PlayPower · 1 episode
Updated Jan 3, 2019

PlayPower brands unite to lead attractions and play.

A single episode documents PlayPower's 2018 consolidation of PLAYTIME and Soft Play at a major industry trade show, signaling portfolio strategy in the attractions sector.

PlayPower, Inc. acquired PLAYTIME in fall 2018 and immediately integrated it with its existing Soft Play brand at the IAAPA attractions expo. The channel's core argument is that portfolio consolidation creates competitive scale and unified market presence in the attractions industry.

Drawn from PLAYTIME at IAAPA →

“PLAYTIME and Soft Play joined forces at the IAAPA attractions expo.”

PLAYTIME at IAAPA episode

By the numbers

1

trade show appearance uniting newly consolidated brands

What the channel argues

InsightPlayPower acquired PLAYTIME in fall 2018, immediately integrating it with Soft Play.→
InsightThe consolidated brands appeared together at IAAPA, a major attractions industry expo.→

What you'll learn

•PlayPower expanded its portfolio by acquiring PLAYTIME in fall 2018.
•PLAYTIME and Soft Play are sister brands under PlayPower ownership.
•IAAPA serves as a key venue for PlayPower brand visibility in the attractions sector.

What to do about it

→Identify how PlayPower's multi-brand portfolio strategy differs from single-brand competitors.
→Monitor trade show participation as a marker of PlayPower's market positioning.
→Track integration progress between PLAYTIME and Soft Play over time.

Who and what shows up

PlayPower, Inc.

Parent company

Acquired PLAYTIME in fall 2018 and unified it with Soft Play brand.

PLAYTIME

Brand in attractions sector

Joined PlayPower portfolio in fall 2018, appearing at IAAPA with sister brand Soft Play.

Soft Play

PlayPower brand

Co-exhibited with newly acquired PLAYTIME at IAAPA attractions expo.

Topics:Brand consolidationAttractions industryTrade show strategy
Themes:Portfolio consolidation under PlayPowerIndustry trade show presenceAttractions market strategy

Industry context

The outdoor playground equipment market was valued at USD 3.7 billion in 2025 and is projected to reach USD 6.44 billion by 2035, growing at a compound annual growth rate of 5.7 percent.

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