Paving the Way on MarketScale | Infrastructure Expert Content

Infrastructure and road construction expertise for builders and buyers.

Paving the Way is a MarketScale channel focused on infrastructure, road construction, and civil engineering projects across the U.S. It serves contractors, municipal buyers, and project engineers looking for practical expertise on materials, equipment, and project delivery. Episodes feature industry professionals discussing the real-world challenges of building and maintaining public infrastructure.

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Channel Brief·Paving the Way · 1 episodes

Updated May 16, 2023

Prevention beats repair: water is the enemy of roads

Roads fail because water infiltrates pavement and base layers, causing potholes. This channel argues infrastructure decay is preventable, not inevitable, through proven hydrology.

The channel's core argument is that potholes are a choice, not a natural disaster: they result from preventable water infiltration into pavement and subgrade layers. The content supports this claim by grounding it in a concrete mechanism: freeze-thaw cycles and subsurface saturation are controllable if water is kept out of the road structure from the start.

Drawn from Paving the Path to a Smooth Ride: Potholes are… →

“Prevent the water from getting into the surface, into the subgrade, into the base, and you will solve the problem of potholes in the first place.”
James Gol, Episode 1

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Media · May 16

Paving the Path to a Smooth Ride: Potholes are a Choice

Ten percent of drivers sustained vehicle damage great enough to warrant repair, with the average cost hovering around 600 dollars, according to AAA. Yikes…you may budget for regular car maintenance such as oil changes and getting new brakes, but who plans for pothole repairs? Probably no one. But potholes are preventable, not just reparable. The…

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