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Dealership training and consulting built for your operation

Kintz Group delivers training, consulting, and performance coaching tailored to automotive dealerships, with programs built around each dealership's specific structure and goals. The firm works with dealers across sales, service, and fixed operations to improve revenue and customer retention. On MarketScale, Kintz Group publishes content for dealership principals, GMs, and department managers seeking practical guidance.

4 episodes
Channel Brief·Kintz Group · 4 episodes
Updated Feb 13, 2024

Training Culture, Not Talent Replacement, Wins Dealerships

Kintz Group argues that systematic training and leadership commitment separate thriving dealerships from failing ones. The channel grounds this in practitioner testimony and over two decades of auto industry experience.

Kintz Group's core argument is that dealership success turns on structured training and continuous development, not on hiring and firing. The channel supports this through long-form interviews with training leaders like Ray Scozzari, who brings 37 years of experience shaping culture across eleven dealerships, and through Tim Kintz's own authorship of Frictionless and presidency of an automotive training firm.

Drawn from Master the Market: Structured Dealership Train… and 1 more

The days of easily replacing sales talent are gone, and we must do more with less.

Winning Is A Habit

By the numbers

37 years

Ray Scozzari's tenure in auto dealership training

11

Dealerships across which Ray Scozzari shaped learning culture

2 decades

Shared auto industry history between Tim Kintz and Ray Scozzari

What the channel argues

InsightAdapting training practices to evolving dealership sales team needs is critical for competitiveness.
DataRay Scozzari shaped continuous learning culture across eleven dealerships over 37 years.
InsightLeadership buy-in is vital for successful training implementation across organizations.
InsightCustomized training programs improve both organizational and individual sales goals.
InsightSales talent is harder to replace, requiring leaders to develop and motivate existing teams.
InsightIn-person training allows elaboration and examples that video-based training cannot match.

What you'll learn

Why systematic training separates thriving dealerships from stagnant ones in competitive markets.
How to grade and develop salespeople by profitability levels rather than replacement-focused hiring.
Why in-person training sessions enable deeper learning than video-based alternatives.
The role leadership commitment plays in making training programs stick across multi-site operations.
How to shift mindset from staffing churn to developing your existing team.

What to do about it

Audit your dealership's current training practices and identify gaps where salespeople need structured skill development rather than replacement.
Secure leadership buy-in by framing training customization as a path to higher organizational profitability, not just individual performance.
Implement profitability-based grading of salespeople to identify development opportunities and set clear, attainable goals.

Who and what shows up

Ray Scozzari

Director of Training, Denny Menholt Auto Group

Shaped continuous learning culture across eleven dealerships over 37 years, demonstrating impact of structured training at scale.

Tim Kintz

President, The Kintz Group; author of Frictionless

Has worked in almost every dealership position and teaches dealerships how to deliver serious results through systematic training.

Alex Bassenger

New Car Sales Manager, Astro Ford, DeAbreville, Mississippi

Testimonial on how in-person training with Tim Kintz enabled implementation of profitability-based grading and surpassed multi-day prior training.

Questions this channel answers

Q

Why is it harder to replace sales talent now?

The market has changed and staffing challenges make hiring easier replacements unfeasible. Leaders must instead develop and motivate existing teams.

Winning Is A Habit
Q

What makes training programs succeed in multi-site dealership groups?

Leadership buy-in and customization to suit organizational and individual goals, as demonstrated by Ray Scozzari's approach across eleven dealerships.

Master the Market: Structured Dealership Training as the…
Q

How does in-person training compare to video training?

In-person training allows for questions, elaboration, and real-world examples that video-based training cannot provide.

Alex Bassenger Testimonial
Q

How should dealerships measure individual salesperson performance?

Grade salespeople based on profitability levels rather than volume alone, enabling targeted development and implementation across the dealership.

Alex Bassenger Testimonial
Topics:Dealership training programsSales team developmentLeadership buy-inSalesforce motivationTeam performance metrics
Themes:Development over replacementLeadership commitment and buy-inCustomization and continuous learning

Industry context

Dealership management is evolving to emphasize continuous development and daily execution over episodic interventions. Industry observers identify management capability and consistent skill-building as critical competitive factors amid margin compression.

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