# MarketScale Brand

> The MarketScale brand reference. Identity, mission, vision, messaging pillars, proof, voice, logos, colors, typography, and language. Used by partners, press, approved third parties, and AI agents producing brand-bearing content.

MarketScale is the content operating system for B2B. It captures, structures, and distributes expertise from inside organizations, turning employees, customers, and partners into a continuous content engine. Primary tagline: "Your crowd is your content engine."

The live brand page at https://www.marketscale.com/branding is the source of truth. Re-fetch it before producing or auditing brand content.

## Brand reference

- [Brand overview (live page)](https://www.marketscale.com/branding): The canonical brand reference — visual identity, voice, language, and assets, all driven by the live design tokens.
- [Agent instructions for Claude Code (CLAUDE.md)](https://www.marketscale.com/branding/CLAUDE.md): Brand instructions formatted for Anthropic Claude Code.
- [Agent instructions for Gemini (GEMINI.md)](https://www.marketscale.com/branding/GEMINI.md): Brand instructions formatted for Google Gemini CLI.
- [Agent instructions, universal (AGENTS.md)](https://www.marketscale.com/branding/AGENTS.md): Brand instructions for code agents using the OpenAI Agents standard — Codex CLI, Cursor, Windsurf, Cline, OpenCode.
- [Full brand content (llms-full.txt)](https://www.marketscale.com/branding/llms-full.txt): The complete brand reference as a single document for LLM ingestion.

## Logo assets

- [Primary mark, black, SVG](https://www.marketscale.com/branding/primary/MarketScale-Logo-Black.svg): Default mark for light backgrounds.
- [Primary mark, white, SVG](https://www.marketscale.com/branding/primary/MarketScale-Logo-White.svg): For dark or photographic backgrounds.
- [Icon, black, SVG](https://www.marketscale.com/branding/icon/MarketScale-Icon-Black.svg): Favicons, avatars, constrained light surfaces.
- [Icon, white, SVG](https://www.marketscale.com/branding/icon/MarketScale-Icon-White.svg): Favicons, avatars, constrained dark surfaces.

## Optional

- [Contact](mailto:hello@marketscale.com): For press, partnerships, or custom asset requests.
