# MarketScale Brand Pack

Source of truth: https://marketscale.com/branding

This bundle contains the MarketScale brand assets ready to drop into Adobe
Creative Cloud, Figma, Sketch, or any creative tool that accepts standard
asset formats. The live brand page is canonical — re-download this pack
periodically to stay current.

## Contents

```
colors/
  MarketScale-Brand.ase     Adobe Swatch Exchange — 13 brand colors

logos/
  primary/
    MarketScale-Logo-Black.svg/.png/.ai/.eps
    MarketScale-Logo-White.svg/.png/.ai/.eps
  icon/
    MarketScale-Icon-Black.svg/.png/.ai/.eps
    MarketScale-Icon-White.svg/.png/.ai/.eps

CLAUDE.md / GEMINI.md / AGENTS.md / llms.txt
  Brand instructions for AI agents.
```

## Importing the .ase swatches

**Adobe Photoshop / Illustrator / InDesign:**
1. Open the Swatches panel.
2. Click the panel menu (≡) → Load Swatches…
3. Select `colors/MarketScale-Brand.ase`.

**Figma:** install the "Adobe Swatch Exchange" community plugin, then import.

**Affinity / Sketch:** both apps natively support .ase via the Swatches /
Color palette import dialog.

## Logo do's and don'ts

**Do:** use the variant with the strongest contrast against the background;
maintain clear space equal to the height of the icon mark on all sides;
prefer SVG.

**Don't:** recolor, gradient, or apply effects; stretch, skew, rotate, or
distort proportions; place on busy photography without an overlay.

## Typography

Inter (Google Fonts) for everything. System mono stack for technical values.

## Questions

press, partnerships, custom assets — support@marketscale.com
