Travis Tokar is a Professor of Supply Chain Management in the Information Systems and Supply Chain Management Department at TCU, holding a PhD, MTLM, and BS/BA from the University of Arkansas. He specializes in behavioral issues in logistics, replenishment management, and business forecasting. Among his notable publications is the research on motivation framing in supply chain tasks and online shopper behaviors in response to shipping charges. Professor Tokar's expertise significantly influences current understandings of decision-making in supply chain management.