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Professor and Director, School of Sustainable Engineering and the Built Environment

Ram Pendyala

Ram Pendyala is a Professor in and the Director of the School of Sustainable Engineering and the Built Environment at Arizona State University where he teaches courses and conducts research in transportation systems engineering and mobility analytics. He was previously the Frederick R Dickerson Chair and Professor of Transportation Systems in the School of Civil and Environmental Engineering at Georgia Institute of Technology for a period of two years between 2014 and 2016. He is an expert in the analysis of transportation systems and focuses on understanding and modeling traveler behavior and values under a wide variety of geographic, spatio-temporal, and policy scenarios. He has pioneered the development of new activity-based travel demand model systems, including the application of such models to forecast the impact of emerging and disruptive transportation technologies.

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Contributor Brief·Ram Pendyala · 1 article
Updated Sep 8, 2023

Consumer confidence matters as much as autonomous vehicle technology itself

Pendyala argues that autonomous vehicle adoption is fundamentally constrained by public acceptance and trust, not merely technical capability. He contends that engineers and policymakers cannot engineer their way to mainstream adoption without solving the psychological and social barriers embedded in consumer sentiment.

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article provided on autonomous vehicle safety and public trust

“Consumer confidence may ultimately prove as critical as the technology itself.”

Safety of Autonomous Vehicles Will Partially Rely on the Public Embracement of its Technology

Critical success factors for autonomous vehicle mainstream adoption

Technology capability8
Consumer confidence and trust9
Policy and regulation7
Public embracement9

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24%Technology capability
Technology capability
Consumer confidence and trust
Policy and regulation
Public embracement

1

core insight: adoption parity between engineering and psychology

Driverless cars cannot become mainstream without public embracement of the technology.

Safety of Autonomous Vehicles Will Partially Rely on the Public Embracement of its Technology

Technology itself is only half the battle in autonomous vehicle adoption.

Safety of Autonomous Vehicles Will Partially Rely on the Public Embracement of its Technology

“Public embracement of technology determines mainstream adoption more than engineering alone.”

Themes:Consumer psychology as critical adoption barrierPublic trust as engineering-equivalent requirementSocial acceptance driving technology commercialization

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