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Professor and Director, School of Sustainable Engineering and the Built Environment

Ram Pendyala

Ram Pendyala is a Professor in and the Director of the School of Sustainable Engineering and the Built Environment at Arizona State University where he teaches courses and conducts research in transportation systems engineering and mobility analytics. He was previously the Frederick R Dickerson Chair and Professor of Transportation Systems in the School of Civil and Environmental Engineering at Georgia Institute of Technology for a period of two years between 2014 and 2016. He is an expert in the analysis of transportation systems and focuses on understanding and modeling traveler behavior and values under a wide variety of geographic, spatio-temporal, and policy scenarios. He has pioneered the development of new activity-based travel demand model systems, including the application of such models to forecast the impact of emerging and disruptive transportation technologies.

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Contributor Brief·Ram Pendyala · 1 articles
Updated Sep 8, 2023

Consumer confidence matters as much as autonomous vehicle technology itself

Pendyala argues that technological safety in autonomous vehicles is necessary but insufficient for mainstream adoption—public acceptance and trust are equally determinative factors in the technology's success. Without deliberate efforts to build consumer confidence, even technically superior driverless systems will fail to achieve market penetration.

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“Consumer confidence may ultimately prove as critical as the technology itself in determining whether driverless cars become mainstream.”

Safety of Autonomous Vehicles Will Partially Rely on the Public Embracement of its Technology

Critical success factors for autonomous vehicle mainstream adoption

Technical safety engineering8
Public consumer confidence8
Trust in regulatory oversight7

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35%Technical safety
Technical safety engineering
Public consumer confidence
Trust in regulatory oversight

dual-dependency model

Technology AND public acceptance required for success

Consumer confidence may ultimately prove as critical as the technology itself in determining whether driverless cars become mainstream.

Safety of Autonomous Vehicles Will Partially Rely on the Public Embracement of its Technology

Consumer confidence may ultimately prove as critical as the technology itself in determining whether driverless cars become mainstream.

Safety of Autonomous Vehicles Will Partially Rely on the Public Embracement of its Technology

“Public embracement of autonomous vehicle technology is structurally necessary for industry viability.”

Themes:Consumer confidence as adoption determinantTechnology-acceptance paradox in transportationPublic trust as infrastructure requirement

Latest article

Education Technology · Sep 8

Safety of Autonomous Vehicles Will Partially Rely on the Public Embracement of its Technology

Consumer confidence may ultimately prove as critical as the technology itself in determining whether driverless cars become mainstream

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Safety of Autonomous Vehicles Will Partially Rely on the Public Embracement of its Technology

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?