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ContributorsMaribeth Kuzmeski
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Marketing Strategist, Author, Speaker

Maribeth Kuzmeski

Maribeth consult and deliver keynote presentations to financial services companies, Fortune 500 companies, entrepreneurial minded corporations, women’s organizations, and industry associations on the topics of marketing strategy, sales, persuasive communications strategies and branding. She conduct live and virtual interactive training sessions designed to guide participants to create their own powerful marketing messages, and facilitate large group sessions where participants create and share business development strategies. She is also the founder of The Brand Squad, a group of top-tier business students at Oklahoma State University who have been trained and certified to assist other student-athletes with their NIL efforts. Each Brand Squad member is matched with student-athletes to help them generate deal opportunities, assist with their social media, develop entrepreneurship opportunities, and work on ideas to monetize their NIL. To find out more and start your own Brand Squad: www.Brandsquad-osu.com.

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Contributor Brief·Maribeth Kuzmeski · 1 article
Updated Sep 5, 2023

Athletes deserve market-rate NIL compensation when their value exceeds offered pittance

Kuzmeski argues that college athletes have legitimate grounds to demand equitable NIL compensation when their measurable marketable value substantially exceeds the minimal payments they are offered. She advocates for a transparent, performance-based valuation model where athletes whose digital likenesses generate demonstrable revenue should receive compensation proportional to their actual market worth, not accept standardized low-ball offers.

pittance

gap between athlete market value and NIL offer amounts

If a college athlete proves their NIL marketing worth, show them the money.

Article title (2023)

NIL compensation principle hierarchy

Demonstrable marketing value from athlete5
Transparent valuation methodology4
Proportional payment to measured worth4
Rejection of standardized low offers3

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31%Demonstrable marketing
Demonstrable marketing value from athlete
Transparent valuation methodology
Proportional payment to measured worth
Rejection of standardized low offers

1

core negotiating principle: proof of value justifies equitable pay

If a college athlete proves their NIL marketing worth, show them the money.

Title thesis (2023)

Athletes demanding equitable compensation when their marketable value exceeds pittance offered.

Core premise (2023)

Digital likeness value must align with athlete's actual market worth, not corporate preference.

Themes:Market-based athlete valuation over standardized minimumsProof-driven compensation demands for NIL rightsEquity gap between athlete value and corporate offer

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