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Lucia Larotonda

6 articles
Contributor Brief·Lucia Larotonda · 6 articles
Updated Sep 21, 2026

Forecourt profit shifted inside; operational visibility collapsed catastrophically

Larotonda argues that fuel retail's economic center of gravity has migrated from the pump to in-store assets, but operators have failed to build the visibility and maintenance systems needed to manage this new reality. The result is that revenue-critical downtime now cascades across disconnected assets—chargers, foodservice, chillers—while problems manifest at the customer first and alerts arrive too late.

50 sites

targeted by organized theft rings in quick succession

“A fuel quality problem at a convenience store rarely shows up as an alert. It shows up as a customer.”

Fuel quality problems reach the customer before the operator's dashboard

Forecourt operational challenges by severity and scope

In-store profit dependency now critical to network margins9
Repair data fragmentation blinds predictive maintenance efforts8
Organized fuel theft targeting multiple sites simultaneously8
EV chargers require fundamentally different operational oversight than pumps7
Customer-first problem discovery indicates system-wide monitoring failure9

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22%In-store profit
In-store profit dependency now critical to network margins
Repair data fragmentation blinds predictive maintenance efforts
Organized fuel theft targeting multiple sites simultaneously
EV chargers require fundamentally different operational oversight than pumps
+1 more

20+ critical assets

must stay running simultaneously across large forecourt networks

CPOs often can't be sure of network status as repair work isn't reflected across disconnected systems, limiting predictive efforts.

Charger availability remains CPOs' top issue as repair data falls through cracks

Forecourt operators adding EV charging are running into a problem of their own making.

EV chargers aren't fuel pumps: manual forecourt oversight hurts uptime

“Damage is already done: lost margin, lost uptime, customer hit—before operators even know.”

Themes:Operational visibility collapse as assets multiply and systems fragmentEconomic center shifted from fuel to in-store ecosystems, infrastructure hasn't followedProblems surface at customer touchpoint before operator awareness or control

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