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Contributors›Kirthi Kalyanam
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L.J Skaggs Distinguished Professor

Kirthi Kalyanam

Dr. Kalyanam's research and expertise are in Retailing, Internet & Multi Channel Marketing, Quantitative Marketing and the intersection of these areas. He is particularly interested in the rigorous analysis of practical problems. His research paper published in The Journal of Marketing Research on market potential estimation was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing. Dr. Kalyanam has advised or consulted for Comscore Networks, Propel Corporation, Xambala, Kiwi Networks, Symphoniq Corp, Boorah, and CoffeeTable. He designed and delivered the first Retail University program at Google and today is developing the 3rd generation of this program.

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Contributor Brief·Kirthi Kalyanam · 1 articles
Updated Oct 11, 2023

Retail theft requires ecosystem intervention, not just store-level security

Kalyanam argues that coordinated mob-led theft networks are a systemic problem requiring supply chain and law enforcement coordination, not isolated store security improvements. Store-level security measures alone cannot address the organized, cross-retailer nature of modern retail theft operations.

Billions annually

Retail industry losses from organized theft networks

“Store security alone cannot combat coordinated theft networks draining billions from the industry.”

Mob-led Theft is Costing the Retail Industry Billions

Limitations of traditional retail security approaches

In-store surveillance effectiveness against organized rings3
Store-level enforcement impact on network operations2
Cross-company loss intelligence sharing capability2
Supply chain visibility of theft coordination2
Law enforcement resource allocation to retail theft3

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25%In-store surveillance
In-store surveillance effectiveness against organized rings
Store-level enforcement impact on network operations
Cross-company loss intelligence sharing capability
Supply chain visibility of theft coordination
+1 more

Coordinated networks

Theft operates as multi-store, organized criminal operations

Traditional store security discovers the theft after organized rings have already extracted value systematically.

Mob-led Theft is Costing the Retail Industry Billions

Industry coordination and law enforcement partnership become prerequisites for meaningful theft reduction.

Mob-led Theft is Costing the Retail Industry Billions

“Retailers must accept that unilateral security investments cannot solve a collective problem.”

Themes:Organized retail crime requires systemic, not tactical solutionsStore-level security measures have structural limitations against networksCross-industry coordination and law enforcement partnership essential for impact

Latest article

Retail · Oct 11

Mob-led Theft is Costing the Retail Industry Billions. We Need More Than Just Store Security to Stop It.

Retailers are discovering that store security alone cannot combat the coordinated theft networks draining billions from the industry annually

Read article →
Mob-led Theft is Costing the Retail Industry Billions. We Need More Than Just Store Security to Stop It.

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?