Skip to content
Demo
Contributors›Kirthi Kalyanam
Kirthi Kalyanam photo

L.J Skaggs Distinguished Professor

Kirthi Kalyanam

Dr. Kalyanam's research and expertise are in Retailing, Internet & Multi Channel Marketing, Quantitative Marketing and the intersection of these areas. He is particularly interested in the rigorous analysis of practical problems. His research paper published in The Journal of Marketing Research on market potential estimation was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing. Dr. Kalyanam has advised or consulted for Comscore Networks, Propel Corporation, Xambala, Kiwi Networks, Symphoniq Corp, Boorah, and CoffeeTable. He designed and delivered the first Retail University program at Google and today is developing the 3rd generation of this program.

1 articleLinkedIn ↗
Contributor Brief·Kirthi Kalyanam · 1 article
Updated Oct 11, 2023

Retail theft requires ecosystem intervention, not just security theater

Kalyanam argues that organized retail crime is fundamentally a systemic problem requiring coordinated action across supply chains, law enforcement, and technology—not merely store-level security measures. Store security alone cannot combat billions in losses because the networks orchestrating theft operate at scales that transcend individual retail locations.

$billions

Annual losses to organized retail theft networks

“Store security alone cannot combat the coordinated theft networks draining billions from the industry annually.”

Mob-led Theft is Costing the Retail Industry Billions

Required intervention layers to combat organized retail theft

Store-level security measures3
Supply chain visibility and controls7
Cross-retailer intelligence sharing8
Law enforcement coordination9
Secondary market tracking (fencing)8

SHARE

9%Store-level security
Store-level security measures
Supply chain visibility and controls
Cross-retailer intelligence sharing
Law enforcement coordination
+1 more

Coordinated networks

Organize theft operations systematically across multiple locations

Retailers are discovering that store security alone cannot combat the coordinated theft networks draining billions from the industry annually.

Mob-led Theft is Costing the Retail Industry Billions

More than just store security is needed to stop organized retail crime.

Mob-led Theft is Costing the Retail Industry Billions

“Coordinated theft networks operate at scales transcending individual retail locations.”

Themes:Organized retail crime requires ecosystem-wide interventionSecurity theater misses the systemic network problemCross-industry coordination is essential to combat mob-led theft

What is MarketScale

These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?

Book a Demo →