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Gurumurthi Ravishankar photo

Teaching Assistant Professor, MS Supply Chain Faculty Director

Gurumurthi Ravishankar

G. 'Ravi’ Ravishankar is a faculty member at the Strategy, Entrepreneurship and Operations Division at the Leeds School of Business. He is a veteran of supply chain, lean transformation, implementing product innovation strategies and technology transfer from national laboratories. His career has spanned a wide range of operating roles from president, CFO to engineering manager and director of innovation. He has worked in four continents on lean manufacturing, supply chain, logistics, product development, factory start-up, and business strategy. His industry experience includes, semiconductors, machinery, medical devices, food and beverage, chemicals, consulting and not-for-profit organizations. He is passionate about education and teaching students how to apply theory to everyday challenges in business. Ravi has advanced degrees in materials and chemical engineering from MIT and University of Cincinnati respectively. He also has an MBA from MIT’s Sloan School of Management. He is a Six Sigma Black Belt, holds 8 patents and is a speaker on a variety of operations management topics.

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Contributor Brief·Gurumurthi Ravishankar · 2 articles
Updated Jan 19, 2024

Supply chain resilience requires digital transformation, but geographic diversification demands nuance

Ravishankar argues that supply chain competitiveness in modern markets depends on digital transformation as a foundational capability, not a luxury. However, he simultaneously warns that geographic diversification strategies—particularly shifts toward India—must be evaluated against hidden trade-offs and structural constraints that can undermine expected benefits.

1

India is not a complete supply chain solution

“Modern supply chains require speed and flexibility, making digital transformation essential.”

Digital Technologies are the Backbone of Next-Gen Supply Chains

Supply chain strategic imperatives ranked by evidence strength

Digital transformation as competitive necessity9
Geographic diversification reduces risk6
India as sole supply chain alternative3
Speed and flexibility as primary drivers8

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35%Digital transformation
Digital transformation as competitive necessity
Geographic diversification reduces risk
India as sole supply chain alternative
Speed and flexibility as primary drivers

significant trade-offs

India's rise as supply chain hub requires careful cost-benefit weighing

India's rise as a supply chain alternative comes with significant trade-offs that companies must carefully weigh.

India Emerges as a Powerful Contender in Global Supply Chain Diversification

Digital transformation is essential for companies competing in today's market.

Digital Technologies are the Backbone of Next-Gen Supply Chains

“India isn't a panacea for supply chain risk mitigation.”

Themes:Digital transformation as table-stakes for supply chain competitivenessGeographic diversification requires nuanced cost-benefit analysis, not herd mentalitySpeed, flexibility, and structural trade-offs define modern supply chain strategy

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