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Frank Harvey Endowed Professor of Marketing

Dipayan Biswas

Dipayan Biswas, the Frank Harvey Endowed Professor of Marketing in the School of Marketing and Innovation, teaches an undergraduate-level course in basic marketing, a graduate-level course in brand management, and a PhD-level course in sensory marketing. His key research interests are in the domains of sensory marketing and digital marketing, with focus on topics related to retailing, food, and health. His research has been published in the Journal of Consumer Research, the Journal of Marketing and the Journal of Marketing Research, among others. He is an associate editor of the Journal of Marketing Research and on the editorial review boards of the Journal of Consumer Research and the Journal of Marketing. He is also an associate editor of the Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Public Policy and Marketing.

1 article
Contributor Brief·Dipayan Biswas · 1 articles
Updated Oct 16, 2023

Security technology must balance crime prevention with frictionless customer experience

Biswas argues that retailers face an unsolvable paradox: loss prevention measures necessary to combat organized retail theft simultaneously create friction that alienates legitimate customers and drives store closures. He advocates that technology—not policy alone—is the only viable path to resolve this tension by enabling invisible, behavior-agnostic security.

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article provided; insufficient data for quantitative analysis

“Store closures underscore a critical tension: security measures that deter criminals drive away legitimate customers.”

Amid Concerns Over Organised Retail Theft

Retailer priorities in loss prevention strategy

Combat organized retail theft9
Preserve frictionless customer experience9
Avoid store closure due to security measures8

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35%Combat organized
Combat organized retail theft
Preserve frictionless customer experience
Avoid store closure due to security measures

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only one article provided limits comparative analysis

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“Tech implementation must be invisible to succeed.”

Themes:Security-experience trade-off paradoxTechnology as friction-reduction toolOrganized retail theft as systemic retailer crisis

Latest article

Retail · Oct 16

Amid Concerns Over Organised Retail Theft, Retailers Must Turn to Tech to Safeguard Stores and Enhance Customer Experience

Store closures underscore a critical tension retailers face: implementing security measures that deter criminals without creating friction that drives away legi

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Amid Concerns Over Organised Retail Theft, Retailers Must Turn to Tech to Safeguard Stores and Enhance Customer Experience

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?