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Contributors›Bharat Balasubramanian
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University of Alabama logo Chief Mobility Research and Development Officer, Alabama Transportation Institute

Bharat Balasubramanian

Dr. Bharat Balasubramanian, or Dr. B as he is known, was born and raised in India and attained an honors degree in mechanical engineering at the Indian Institute of Technology Bombay, located in Mumbai. He then followed his passion for automotive design to one of its epicenters — Germany — where he went on to earn a master’s and then a doctorate in engineering and launched a 38-year career in research and development with Daimler AG in the Mercedes-Benz Cars Division. In his early career, Dr. B was responsible for numerical simulation and analysis of automatic transmissions and power steering systems. He rose up the ranks at Mercedes-Benz and in 1997 was promoted to vice president in research and development. He was the first non-German VP at R&D in the history of the company. In 2006, he was given additional responsibility as VP of Daimler’s group research and advanced engineering, responsible for telematics and connectivity, safety and automated driving, electric and electronic systems and material and manufacturing technologies. He also restructured and headed MB R&D operations outside Germany, including North America, India and China. Dr. B was the initiator and champion of automated driving, connected vehicles, electric cars and carbon fiber reinforced polymer, or CFRP, light weighting at Daimler. He founded the collaboration between Tesla and Daimler and has remained friends with Elon Musk since 2007. As executive director, Dr. B currently heads the cross-disciplinary Center for Advanced Vehicle Technologies at UA with research thrusts in electric vehicles, connected and automated vehicles and their associated infrastructure.

2 articlesLinkedIn ↗
Contributor Brief·Bharat Balasubramanian · 2 articles
Updated Sep 1, 2023

EV charging standardization is existential infrastructure prerequisite, not optional feature

Balasubramanian argues that EV industry fragmentation around charging standards poses a structural threat to mass adoption equivalent to the friction of inconsistent gas pump interfaces. He advocates that universal standardization—not competitive innovation—must precede widespread EV growth, using Texas's Tesla mandate as a case study in the paradox of standardization through dominance.

1

Texas mandate establishing Tesla charging standard creates regulatory precedent

“Standardization challenge: reconciling divergent visions for charging infrastructure.”

The EV Industry Needs Standardization as Convenient as Filling Up at the Gas Pump for Improved Growth [sciences]

Barriers to EV adoption standardization

Fragmented charging networks slowing adoption9
Divergent industry visions competing8
Lack of universal infrastructure standards9
Reconciliation of competing charging technologies7

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27%Fragmented charging
Fragmented charging networks slowing adoption
Divergent industry visions competing
Lack of universal infrastructure standards
Reconciliation of competing charging technologies

gas pump parity

the standard of convenience required for EV mainstream adoption

Rapid innovation makes industry-wide standardization difficult, albeit crucial.

The EV Industry Needs Standardization as Convenient as Filling Up at the Gas Pump for Improved Growth [energy]

Fragmented charging networks threaten to slow EV adoption.

The EV Industry Needs Standardization as Convenient as Filling Up at the Gas Pump for Improved Growth [energy]

“Infrastructure standardization must precede innovation for consumer adoption to scale.”

Themes:Infrastructure standardization as adoption prerequisiteFragmentation threatens market growth velocityRegulatory mandates can solve coordination failures

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