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ContributorsBharat Balasubramanian
BB

University of Alabama logo Chief Mobility Research and Development Officer, Alabama Transportation Institute

Bharat Balasubramanian

Dr. Bharat Balasubramanian, or Dr. B as he is known, was born and raised in India and attained an honors degree in mechanical engineering at the Indian Institute of Technology Bombay, located in Mumbai. He then followed his passion for automotive design to one of its epicenters — Germany — where he went on to earn a master’s and then a doctorate in engineering and launched a 38-year career in research and development with Daimler AG in the Mercedes-Benz Cars Division. In his early career, Dr. B was responsible for numerical simulation and analysis of automatic transmissions and power steering systems. He rose up the ranks at Mercedes-Benz and in 1997 was promoted to vice president in research and development. He was the first non-German VP at R&D in the history of the company. In 2006, he was given additional responsibility as VP of Daimler’s group research and advanced engineering, responsible for telematics and connectivity, safety and automated driving, electric and electronic systems and material and manufacturing technologies. He also restructured and headed MB R&D operations outside Germany, including North America, India and China. Dr. B was the initiator and champion of automated driving, connected vehicles, electric cars and carbon fiber reinforced polymer, or CFRP, light weighting at Daimler. He founded the collaboration between Tesla and Daimler and has remained friends with Elon Musk since 2007. As executive director, Dr. B currently heads the cross-disciplinary Center for Advanced Vehicle Technologies at UA with research thrusts in electric vehicles, connected and automated vehicles and their associated infrastructure.

2 articlesLinkedIn ↗
Contributor Brief·Bharat Balasubramanian · 2 articles
Updated Sep 1, 2023

Standardization, not innovation speed, determines EV market adoption

Balasubramanian argues that the EV industry's fragmented charging infrastructure is a structural barrier to mass adoption, requiring industry-wide standardization that prioritizes consumer convenience over competing proprietary technologies. He contends that Texas's mandate of Tesla charging technology signals a critical inflection point where regulatory intervention may be necessary to resolve standardization deadlock.

2

competing charging infrastructure visions creating adoption friction

Rapid innovation makes industry-wide standardization difficult, albeit crucial.

The EV Industry Needs Standardization as Convenient as Filling Up at the Gas Pump for Improved Growth

Standardization barriers to EV adoption

Fragmented charging networks slow adoption9
Divergent visions for infrastructure competing8
Texas Tesla mandate signals regulatory intervention7
Consumer convenience parity required for growth9

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27%Fragmented charging
Fragmented charging networks slow adoption
Divergent visions for infrastructure competing
Texas Tesla mandate signals regulatory intervention
Consumer convenience parity required for growth

1

state mandate forcing de facto national charging standard

Fragmented charging networks threaten to slow EV adoption unless industry agrees on universal standards.

The EV Industry Needs Standardization as Convenient as Filling Up at the Gas Pump for Improved Growth [energy]

Texas mandating Tesla technology raises critical questions about standardization's future path.

The EV Industry Needs Standardization as Convenient as Filling Up at the Gas Pump for Improved Growth [sciences]

Universal infrastructure standards, not innovation, unlock mass EV adoption.

Themes:Standardization as growth catalyst, not innovation inhibitorRegulatory intervention emerging as solution to market fragmentationConsumer convenience parity as infrastructure adoption prerequisite

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