Professional Writer and Content Marketing Expert
Beth Osborne
I think it's pretty cool that I get paid to write. I wrote my first story when I was five, which means I had a great imagination, an English teacher mom, and drive. In a way, I think I was born with it. I love words. I think they are what make us human. I'm also passionate about content and inbound marketing. I think every brand (no matter if it's just your own) has a story to tell. I'm not too bad at telling that story. I believe in delivering great content, educating audiences and empowering them to make the best decisions. I have been a marketing executive in multiple industries and have toured the country speaking and meeting with clients. I have a BA in English and an MBA in Marketing. My specialties include inbound marketing (certified), content marketing (certified), social media marketing (certified), email marketing (certified) and marketing analysis. I am available for one-time projects or an on-going relationship. I have experience with Hootsuite, HubSpot, Mail Chimp, Google Analytics, Pardot, Zoho, and WordPress. I've been freelancing for over 10 years, so I know how to manage projects and meet deadlines. I live in Las Vegas, NV (yes, really!) and am a ridiculous Carolina Panthers fan. I'm from the south. Yes, I do have an accent, and it's lovely. In my free time, I enjoy reading, writing, traveling all over the world, and spending time with my family, which includes one amazing husband and two spoiled dogs.
Technology adoption requires understanding both emerging opportunities and systemic risks
Osborne argues that transformative technologies—from IoT to cryptocurrency—create dual imperatives: leaders must simultaneously capitalize on genuine efficiency and innovation gains while remaining vigilant about security vulnerabilities and unintended consequences. Her work reveals that technology adoption is not binary; rather, successful implementation requires institutions to balance opportunity capture with disciplined risk management.
90%
of homes already contain some type of smart device
“What worked well to protect data yesterday, does not work today.”
Will 2019 Be a Turning Point in Cybersecurity?
Technology adoption and risk indicators across sectors
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10,000+
active cryptocurrencies competing for investment capital
IoT devices were conceived for connectivity, but data is the additional benefit.
Leveraging IoT Data to Revolutionize Product Development
Traffic could be a distant memory within 20 years through connected infrastructure.
How Automation Will Change Your Morning Commute
“Wasting water is a huge challenge that the world is facing today.”
Connect with Beth Osborne
Industrial IoT
Is Our Greatest Natural Resource Relying on IoT to Save It?
Water is the most vital resource we have. It is a basic need for every living thing on the planet. However, wasting water is a huge challenge that the world is facing. For decades, experts have been devising ways to conserve our water supply. Now they have the help of technology. Intelligent water management has…
Will 2019 Be a Turning Point in Cybersecurity?
Cybersecurity is on the minds of leaders at almost every company. Regardless of the industry, all companies have data, much of which needs to be protected as it contains personally identifiable information, trade secrets, and other proprietary content. The thing about cybersecurity is that it is always evolving. What worked well to protect data yesterday,…
How Automation Will Change Your Morning Commute
Could traffic soon be a distant memory in the next 20 years? Just as you don’t have to “wait” for data to be dispersed online, the same principles could be used in transportation infrastructure. If transportation infrastructure became supported by a connected network it could usher in new possibilities and opportunities that would fundamentally change…
Leveraging IoT Data to Revolutionize Product Development
Internet of Things (IoT) devices were conceived for connectivity—offering users a convenient way to manage everything across one network. It allows for true interoperability. While that was the initial focus of IoT development, there is also an additional benefit, data. Big data opens up new opportunities for businesses to understand how consumer IoT devices are…
The Smart Home Revolution: Risks and Opportunities
Smart devices are simply a part of the modern world. They keep you connected and even respond to your questions and needs. According to research from Metova, about 90 percent of homes have some type of smart device, with 70% of homes owning a voice-controlled system.[1] This revolution of the home’s ability to be smart…
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