Skip to content
MarketScale
ContributorsAdam Coughran
AC

President, Safety & Security Expert

Adam Coughran

Adam Coughran is an industry leader in safety and security training for schools, businesses, and organizations. Adam is a veteran of Southern California law enforcement who utilized his expertise to found Safe Kids Inc. and Standards Training Group, organizations dedicated to helping deter crime and mitigate violence. He’s been recognized as one of the “Go-To” experts for national media outlets, appearing on NBC’s Today Show, ABC’s Good Morning America, FOX’s Nancy Grace, HLN’s MichaeLA, CBS This Morning, and numerous live interviews in addition to a contributing author to Newsweek Magazine.

10 articlesLinkedIn ↗
Contributor Brief·Adam Coughran · 10 articles
Updated May 10, 2024

Safety systems work backward: predict threats, not just document them

Coughran argues that institutional safety—whether in schools, corporate facilities, or public spaces—has fundamentally shifted from reactive documentation to predictive intervention, requiring layered technological and behavioral systems working in concert. He contends that this shift only succeeds when leadership models safe behavior visibly and consistently, proving that technology alone cannot replace human accountability and cultural reinforcement.

6

distinct safety system layers Coughran identifies as necessary

AI-powered video systems now anticipate threats rather than simply documenting them after incidents occur.

Video Monitoring for Public Safety is Now in a Predictive Era

Safety intervention approach: evolution from reactive to predictive

Post-incident documentation (traditional)1
Real-time detection and response2
Predictive threat anticipation (current)3
Layered entry-point prevention3
Executive behavioral modeling3
Low-tech reliability fallback systems2

SHARE

7%Post-incident documentation
Post-incident documentation (traditional)
Real-time detection and response
Predictive threat anticipation (current)
Layered entry-point prevention
+2 more

2

system types schools paradoxically rely on: high-tech and walkie-talkies

Schools are discovering that low-tech communication tools can be more reliable than modern systems when safety depends on it.

Radios and School Safety: Are Walkie Talkies a True Safety Net?

Traditional safety drills fall short in preparing students for real-world threats.

The HERO Program's Perspective on the Evolution of School Safety

Better classroom sound systems are closing the equity gap that leaves struggling learners behind.

Themes:Predictive over reactive: safety systems must anticipate, not documentLayered redundancy: high-tech and low-tech systems coexist by necessityLeadership modeling matters: behavioral culture enables technical infrastructure

What is MarketScale

These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?