U S Soccer

USA’s perfect World Cup start and the business case behind the hype

The USMNT won its first two 2026 World Cup matches as co-host. Here is what the momentum means for sponsorship, hospitality, and B2B demand.

Messi Effect Transforms MLS: From Short-Term Thrill to Long-Term Game Changer for U.S. Soccer

A global superstar's arrival sparked unprecedented growth in franchise valuations, fan engagement, and media subscriptions across the league

Lionel Messi Increases Ticket Prices: Can He Also Boost the Quality Perception of Major League Soccer?

A legendary player's arrival sparks debate over whether star power alone can transform the league's global reputation