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Sports Tech

28 articles from Sports & Entertainment practitioners

GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball

GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball

GameChanger's new basketball tools give club administrators a way to share information with all their teams at once.

MarketScale Newsroom·Oct 2, 2026

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

MarketScale Newsroom·Sep 21, 2026
Versant's US$530m Full Swing buy in a busy summer of sports tech deals

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

SportsPro's summer coverage logged a US$530m golf simulator deal, SI's Magnifi acquisition, a GSE Worldwide AI partnership and a new event-impact tool.

MarketScale Newsroom·Sep 17, 2026
SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's 2026 SBA: Tech awards named winners in AI, athlete performance, fan accessibility and venue operations, including Elevate's EPIC and OneCourt.

MarketScale Newsroom·Sep 12, 2026
Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues

Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues

SportsPro reporting details Euroleague's planned direct-to-consumer platform and the US Open's US$800 million stadium renovation.

MarketScale Newsroom·Sep 11, 2026
Sports venues are now being specced like IT projects

Sports venues are now being specced like IT projects

Facilities teams are planning for connectivity, drones and LED lighting while projects like a proposed $70M Louisiana complex show pipelines getting bigger

MarketScale Newsroom·Sep 7, 2026

US Open’s million-plus crowd is turning event tech into data ops

USTA’s startup program and Deloitte’s US Open work point to the same shift: major events are buying and governing a data-operating model, not just event tech.

MarketScale Newsroom·Sep 6, 2026
Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm will show NFL games in its 12K LED domes in Los Angeles and Dallas, forcing venue ops teams to plan like broadcasters.

MarketScale Newsroom·Sep 5, 2026
Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI says its software now schedules 50+ pro leagues. For ops teams, the real shift is treating schedules like constrained optimization, not calendar wo

MarketScale Newsroom·Sep 4, 2026
SBJ Tech: Timberwolves’ reported “$5M-plus” ticket-revenue gain puts tech ROI under the microscope

SBJ Tech: Timberwolves’ reported “$5M-plus” ticket-revenue gain puts tech ROI under the microscope

SBJ Tech reported that the Timberwolves posted a “$5M-plus” increase in ticket revenue, as EA Sports, Next League and venue technology teams look for clearer ti

MarketScale Newsroom·Sep 2, 2026
Microsoft’s Blue Jays deal brings Copilot signs and Azure data into stadium operations

Microsoft’s Blue Jays deal brings Copilot signs and Azure data into stadium operations

Microsoft’s multi-year Blue Jays partnership signals a playbook: cloud-first data stacks, AI-branded fan moments, and tighter links between venues and talent pi

MarketScale Newsroom·Aug 31, 2026
$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

Tampa's $2.3B Rays ballpark deal restructures an $80M piece into a 35-year revenue-sharing plan for city infrastructure, part of a wider look at how venues manage funding, automation, and sustainability.

MarketScale Newsroom·Aug 31, 2026
AI translation is turning sports broadcasts into on-demand language feeds

AI translation is turning sports broadcasts into on-demand language feeds

From the 2026 World Cup to esports, AI localization is moving into the live workflow, changing how rights teams test markets and package inventory.

MarketScale Newsroom·Aug 31, 2026
Athletes Unlimited is betting on softball, and that changes what its vendors must deliver

Athletes Unlimited is betting on softball, and that changes what its vendors must deliver

Pausing AU Pro Basketball and volleyball frees capital for AUSL’s six-market model, where sellouts, ABC ratings, and new tech ownership are reshaping ops.

MarketScale Newsroom·Aug 31, 2026
Texas Tech's $75M Galaxy Stadium deal adds a data center partner designation

Texas Tech's $75M Galaxy Stadium deal adds a data center partner designation

A 15-year, $75M naming-rights deal with Galaxy adds NIL activation and an "official data center and digital assets partner" designation for Texas Tech Athletics.

MarketScale Newsroom·Aug 31, 2026
A $150m shared training center in Portland is changing how women’s sports facilities get built

A $150m shared training center in Portland is changing how women’s sports facilities get built

RAJ Sports’ Kaiser Permanente Performance Center adds a 100,000-sq-ft, dual-team model, and it changes how operators should spec rooms, gear, and event tech.

MarketScale Newsroom·Aug 31, 2026
BlackSun’s $1bn first close shifts more sports teams into funds

BlackSun’s $1bn first close shifts more sports teams into funds

BlackSun says it has raised $1bn toward a $7bn target, a sign that sports ownership is shifting toward fund platforms that bundle teams with media, tech, and re

MarketScale Newsroom·Aug 31, 2026
Telestream and ScorePlay pipe live sports feeds into the media library

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage ingest now feeds ScorePlay’s media platform, turning live feeds into searchable clips faster and raising the bar for monitoring and metadata

MarketScale Newsroom·Aug 28, 2026
ESPN’s Little League uses 60 cameras for alt-casts and HDR

ESPN’s Little League uses 60 cameras for alt-casts and HDR

RailCam returns, 4DReplay renders in under five seconds, and ESPN adds an alumni alt-cast in Williamsport.

MarketScale Newsroom·Aug 28, 2026
Gaming investment hits highest quarterly level in a year at $2.5B+ in Q2 2026

Gaming investment hits highest quarterly level in a year at $2.5B+ in Q2 2026

Drake Star's Q2 2026 Global Gaming Report finds financing hit a 12-month high across 96 rounds, with AI tools, AdTech, and hardware drawing the largest checks.

MarketScale Newsroom·Jul 16, 2026
From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces

From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces

Athletic programs are investing millions in high-tech locker rooms to compete for talent in an increasingly competitive recruitment landscape

AJ Krow·Apr 17, 2025
Oracle Park: Elevating the Fan Experience with Extreme Networks

Oracle Park: Elevating the Fan Experience with Extreme Networks

Modern connectivity infrastructure turns a major league stadium into a seamless digital destination for thousands of fans

Extreme Networks·Dec 28, 2024
Liverpool FC and Extreme Networks: Enhancing the Game

Liverpool FC and Extreme Networks: Enhancing the Game

Historic sports venues are leveraging cutting-edge connectivity to deliver real-time insights and deeper fan engagement at scale

Extreme Networks·Dec 27, 2024
Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities

Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities

Immersive technologies are transforming how fans experience sports while creating untapped monetization channels for teams

Tod Caflisch·Apr 5, 2024
Sky-High Innovation: How Drone Shows are Revolutionizing Entertainment and Beyond

Sky-High Innovation: How Drone Shows are Revolutionizing Entertainment and Beyond

These synchronized aerial displays are replacing pyrotechnics with sustainable alternatives that captivate audiences at scale

Ben Thomas·Mar 20, 2024
Navigating the Evolution of Stadium Experiences with Zack Klima

Navigating the Evolution of Stadium Experiences with Zack Klima

Technology and consumer demand are forcing venues to completely reimagine what modern stadium experiences should deliver to fans

AJ Krow·Mar 11, 2024
College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round

Daniel Litwin·Jan 12, 2024
The Future of Fan Engagement in Sports: Trends and Innovations

The Future of Fan Engagement in Sports: Trends and Innovations

Younger fans are ditching traditional broadcasts for digital platforms, forcing teams to rethink how they build loyalty

Daniel Litwin·Dec 13, 2023
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