Sports Partnerships

DAZN's Timberwolves deal puts 15 free games on KARE 11 for 1.5 million homes

DAZN produces the show and KARE 11 airs it free. The same week, Memphis got an identical 15-game package on ABC24.

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams this season, and all their distribution deals include Prime Video. Exclusive U.S. talks open Jan. 1.

MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

MLS has hired London advisory firm Altius8 to test the market for a presenting sponsor, a deal type common in Europe and nearly unknown in U.S. leagues.

Turkish Airlines to Replace Standard Chartered on Liverpool Shirts

Turkish Airlines agreed to sponsor Liverpool’s shirts from 2027-28 in a five-year deal reported at about $81 million annually.

Texas Tech's $75M Galaxy Stadium deal adds a data center partner designation

A 15-year, $75M naming-rights deal with Galaxy adds NIL activation and an "official data center and digital assets partner" designation for Texas Tech Athletics.

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

Unparalleled Reach Meets Operational Experience: the ESPN and Penn Entertainment Partnership Is One to Bet On

A media giant's sports betting ambitions prove stronger when paired with an operator's proven infrastructure and scale