Sports Entertainment Market

Sportico's Invest London spotlights NBA Europe and sports financing

At Sportico's Invest London, J.P. Morgan's Eric Menell and Sixth Street's Josh Empson join the NBA's George Aivazoglou on the NBA Europe panel.

NHL still expects more clarity on Texas expansion by December

Gary Bettman said the NHL expects more clarity by December on a possible second team in Texas, but stressed there is no fixed timetable for a decision.

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

Sixty-seven Detroit Red Wings regular-season games are expected to air on Detroit SportsNet in 2026-27, with in-market streaming available in the MLB App.

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house

The Mariners made four 2026 spots without an agency, and Zoomph pegs the Dodgers' team social feeds at $101 million in paid-ad equivalent value.

MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

MLS has hired London advisory firm Altius8 to test the market for a presenting sponsor, a deal type common in Europe and nearly unknown in U.S. leagues.

AI translation is turning sports broadcasts into on-demand language feeds

From the 2026 World Cup to esports, AI localization is moving into the live workflow, changing how rights teams test markets and package inventory.

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain won the 2026 FIFA World Cup at MetLife Stadium. The trophy went to one country. The $13 billion in commercial returns went to every enterprise brand that understood what this tournament actually was: the largest B2B attention event on earth. Here is the business story behind the final.

USA’s perfect World Cup start and the business case behind the hype

The USMNT won its first two 2026 World Cup matches as co-host. Here is what the momentum means for sponsorship, hospitality, and B2B demand.

Performance Coaching – Episode 6: Thank You

Deliberate preparation and self-awareness separate high performers from the rest, whether on stage or in the boardroom

Sky-High Innovation: How Drone Shows are Revolutionizing Entertainment and Beyond

These synchronized aerial displays are replacing pyrotechnics with sustainable alternatives that captivate audiences at scale

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round

Revving Up the Fan Experience with Mark Faber

A legendary speedway executive reveals how community connection transforms the fan experience beyond the racing itself

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

Athletes demanding equitable compensation when their marketable value exceeds the pittance offered for digital likenesses

2022 CISO XC

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