Sports Content

The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house

The Mariners made four 2026 spots without an agency, and Zoomph pegs the Dodgers' team social feeds at $101 million in paid-ad equivalent value.

NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal

The NFL finalized a deal placing The Athletic's articles on NFL.com and renewed a multiyear TikTok partnership, per Front Office Sports and MediaPost.

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV added ESPN Unlimited in-app as ESPN lifts DTC prices on Sept. 17, shifting how operators should value bundled sports streaming versus stand-alone tie

24 million Spanish-language World Cup viewers are changing how sports content gets made

Rights holders are treating translation, clipping and metadata as production infrastructure, not an add-on, to reach new markets and monetize beyond the live fe

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage ingest now feeds ScorePlay’s media platform, turning live feeds into searchable clips faster and raising the bar for monitoring and metadata

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Sports leagues that adapt their content strategy across platforms see stronger fan engagement and loyalty

Revving Up the Fan Experience with Mark Faber

A legendary speedway executive reveals how community connection transforms the fan experience beyond the racing itself

2022 CISO XC

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