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Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain won the 2026 FIFA World Cup at MetLife Stadium. The trophy went to one country. The $13 billion in commercial returns went to every enterprise brand that understood what this tournament actually was: the largest B2B attention event on earth. Here is the business story behind the final.

MarketScale Newsroom·Jul 20, 2026
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