Soccer

NWSL refreshes finances as teams 19 and 20 wait

Jessica Berman says the NWSL has no fixed deadline to award teams 19 and 20.

Serie A stays with CBS one more year, plans U.S. bid after World Cup

CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money, with Serie A planning a post-World Cup return to market, per SBJ.

MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

MLS has hired London advisory firm Altius8 to test the market for a presenting sponsor, a deal type common in Europe and nearly unknown in U.S. leagues.

USA’s perfect World Cup start and the business case behind the hype

The USMNT won its first two 2026 World Cup matches as co-host. Here is what the momentum means for sponsorship, hospitality, and B2B demand.

Messi Effect Transforms MLS: From Short-Term Thrill to Long-Term Game Changer for U.S. Soccer

A global superstar's arrival sparked unprecedented growth in franchise valuations, fan engagement, and media subscriptions across the league

Lionel Messi Increases Ticket Prices: Can He Also Boost the Quality Perception of Major League Soccer?

A legendary player's arrival sparks debate over whether star power alone can transform the league's global reputation