Nfl

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

Fox drew 27.2 million for Cowboys-Commanders and CBS set a Week 2 record. With Nielsen changing its counting again, some of that growth comes from the method.

NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal

The NFL finalized a deal placing The Athletic's articles on NFL.com and renewed a multiyear TikTok partnership, per Front Office Sports and MediaPost.

Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm will show NFL games in its 12K LED domes in Los Angeles and Dallas, forcing venue ops teams to plan like broadcasters.

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the $9.612B Seahawks sale. For operators, ticketing controls, resale leakage and partner deliverables move from back office detail to board-

NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

Fox says it won’t amend its NFL deal through 2029. For media ops teams, the bigger story is how $6.26B in NFL ad sales and retrans fees keep driving programming

Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

Young audiences are abandoning polished corporate messaging in favor of raw, authentic storytelling that builds genuine connections with brands

Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter

Athletes face a critical identity shift after their playing days end, but structured support systems are making the transition far less daunting than it once wa

Tackling Life Beyond the Game: Trey Edmunds’ Journey From NFL to Fatherhood

Former NFL running back Trey Edmunds reveals how athletes can build meaningful lives beyond their playing careers through family and purpose

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

Athletes demanding equitable compensation when their marketable value exceeds the pittance offered for digital likenesses