College Sports Business

Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles

The shift toward athlete compensation and portal movement is forcing college coaching departments to completely rethink their recruitment and retention strategi

Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Athletes and programs are leveraging name, image and likeness deals to reshape the economics of college sports in ways that benefit both players and institution

Viva Las Vegas: Football Economics Led to the End of the Pac-12, but not College Football in the Silver State

A conference's collapse opens new opportunities as Vegas positions itself as college football's premier destination

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

Athletes demanding equitable compensation when their marketable value exceeds the pittance offered for digital likenesses