College Sports

Northwestern's Ryan Field seats 35,000, the Big Ten's smallest capacity

Ryan Field has 35,000 seats, none more than 136 feet from the field, and a 200,000-square-foot plaza that will host six Chicago food vendors.

30% of high schools have canceled games for referee shortages, AB survey finds

Athletic Business survey data shows officials are the bottleneck in prep sports, while colleges keep building. That’s shifting spending toward flexible systems

College sports departments keep building facilities in 2026 even as new revenue remains limited

Athletic Business survey data shows active capital projects and thin new revenue lines. Athletic Director U explains why costs rise anyway.

College Football’s AP Poll: Should Voter Rights Be Revoked?

The early weeks of college football are once again putting the AP poll under a microscope, with a controversial ballot sparking debate over voter accountability and the disconnect between initial rankings and on-field performance. At the same time, financial pressures are reshaping both college and pro football, from coaching buyouts to roster strain created by…

Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces

Athletic programs are investing millions in high-tech locker rooms to compete for talent in an increasingly competitive recruitment landscape

Krow Knows: How Fair Are the College Football Playoff Rankings?

The playoff committee's selection process reveals how conference strength and recent realignment are reshaping what it truly means to be college football's elit

NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles

The shift toward athlete compensation and portal movement is forcing college coaching departments to completely rethink their recruitment and retention strategi

Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Athletes and programs are leveraging name, image and likeness deals to reshape the economics of college sports in ways that benefit both players and institution

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round

Viva Las Vegas: Football Economics Led to the End of the Pac-12, but not College Football in the Silver State

A conference's collapse opens new opportunities as Vegas positions itself as college football's premier destination

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

Athletes demanding equitable compensation when their marketable value exceeds the pittance offered for digital likenesses