Athlete Monetization

Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Athletes and programs are leveraging name, image and likeness deals to reshape the economics of college sports in ways that benefit both players and institution

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

Athletes demanding equitable compensation when their marketable value exceeds the pittance offered for digital likenesses