Ai Partnership

MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

MLS has hired London advisory firm Altius8 to test the market for a presenting sponsor, a deal type common in Europe and nearly unknown in U.S. leagues.

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

SportsPro's summer coverage logged a US$530m golf simulator deal, SI's Magnifi acquisition, a GSE Worldwide AI partnership and a new event-impact tool.

Turkish Airlines to Replace Standard Chartered on Liverpool Shirts

Turkish Airlines agreed to sponsor Liverpool’s shirts from 2027-28 in a five-year deal reported at about $81 million annually.

NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal

The NFL finalized a deal placing The Athletic's articles on NFL.com and renewed a multiyear TikTok partnership, per Front Office Sports and MediaPost.

Microsoft’s Blue Jays deal brings Copilot signs and Azure data into stadium operations

Microsoft’s multi-year Blue Jays partnership signals a playbook: cloud-first data stacks, AI-branded fan moments, and tighter links between venues and talent pi

Texas Tech's $75M Galaxy Stadium deal adds a data center partner designation

A 15-year, $75M naming-rights deal with Galaxy adds NIL activation and an "official data center and digital assets partner" designation for Texas Tech Athletics.

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

Monumental+ will become available through DAZN in a multiyear deal for the DC-Maryland-Virginia region, though a launch date is still TBD.

Unparalleled Reach Meets Operational Experience: the ESPN and Penn Entertainment Partnership Is One to Bet On

A media giant's sports betting ambitions prove stronger when paired with an operator's proven infrastructure and scale