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30 articles from Software & Technology practitioners

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

BCG and Ramp/Revelio Labs data show 66% of regular AI users get little guidance, and strategic clarity outperforms tool access in measurable impact.

MarketScale Newsroom·Jul 13, 2026
B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

Jakarta's B2B Tech Asia Expo 2026 showcased agentic AI and no-code agent deployment as the next frontier for enterprise operations in Asia-Pacific.

MarketScale Newsroom·Jul 12, 2026
B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

B2B Tech Asia Expo 2026 in Indonesia spotlighted agentic AI as the next step beyond generative AI, with demos showing no-code agent deployment.

MarketScale Newsroom·Jul 12, 2026
Cognizant expands Google Cloud partnership to put Gemini Enterprise into 200,000 hands

Cognizant expands Google Cloud partnership to put Gemini Enterprise into 200,000 hands

Cognizant and Google Cloud are scaling Gemini Enterprise across 200,000 associates and joint clients, with a contact center deployment already lifting first-con

MarketScale Newsroom·Jul 12, 2026
Kyndryl report: AI is in 57% of enterprise core processes, but workforce readiness is falling behind

Kyndryl report: AI is in 57% of enterprise core processes, but workforce readiness is falling behind

Kyndryl's 2026 People Readiness Report finds AI embedded in most enterprises, yet only 23% of leaders say their workforce is fully prepared.

MarketScale Newsroom·Jul 11, 2026
Southeast Asian enterprises cut vendor onboarding from 5 days to 4 hours with agentic AI

Southeast Asian enterprises cut vendor onboarding from 5 days to 4 hours with agentic AI

SEA enterprises are moving past AI pilots. A multi-agent workflow cut vendor onboarding time by 95%, signaling where enterprise AI is heading in 2026.

MarketScale Newsroom·Jul 10, 2026
Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers

Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers

Microsoft Frontier Co. deploys 6,000 engineers directly into enterprise clients, following similar moves by AWS, Anthropic, and OpenAI.

MarketScale Newsroom·Jul 9, 2026
Half of enterprises hit by AI agent security incidents as deployments surge, DigiCert finds

Half of enterprises hit by AI agent security incidents as deployments surge, DigiCert finds

A DigiCert survey of 1,001 IT leaders finds 78% encountered AI security issues in six months, yet only half have formal governance programs.

MarketScale Newsroom·Jul 9, 2026
Eighty percent of U.S. factories have no automation. Here's what's holding them back

Eighty percent of U.S. factories have no automation. Here's what's holding them back

Most U.S. manufacturers believe AI is critical to their future, yet few have deployed it broadly. The gap between intent and execution is widening.

MarketScale Newsroom·Jul 8, 2026
Southeast Asia's enterprise AI push hits a familiar wall: data, talent, and integration debt

Southeast Asia's enterprise AI push hits a familiar wall: data, talent, and integration debt

SEA enterprises are accelerating AI investment, but legacy infrastructure, talent gaps, and ERP friction continue to stall real deployment.

MarketScale Newsroom·Jul 8, 2026
B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.

MarketScale Newsroom·Jul 8, 2026
Uber, Starbucks AI investments expose enterprise ROI gap

Uber, Starbucks AI investments expose enterprise ROI gap

Uber burned its full 2026 AI budget in four months. Starbucks killed an AI inventory system after nine. Here's what enterprise operators must do differently.

MarketScale Newsroom·Jul 8, 2026
Accenture and Google Cloud launch agentic AI suite for midmarket companies under $3B in revenue

Accenture and Google Cloud launch agentic AI suite for midmarket companies under $3B in revenue

Accenture Edge and Google Cloud are bringing pre-built agentic AI tools to midmarket firms, targeting a segment that faces enterprise-scale pressures with fewer

MarketScale Newsroom·Jul 7, 2026
Y Combinator's B2B roster hits 2,623 startups as demand for specialized services accelerates

Y Combinator's B2B roster hits 2,623 startups as demand for specialized services accelerates

YC's B2B portfolio now spans 2,623 funded startups, while Forbes projects the consulting market alone will hit $260.5B.

MarketScale Newsroom·Jul 7, 2026
AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

Uber burned its entire 2026 AI budget in four months. Starbucks scrapped its AI inventory system after nine months. Enterprise operators are now demanding proof

MarketScale Newsroom·Jul 5, 2026
Meta's cloud ambitions emerge as EU tightens rules on AWS and Azure

Meta's cloud ambitions emerge as EU tightens rules on AWS and Azure

Meta is building a cloud business to sell excess AI compute, while AWS and Azure face new EU Digital Markets Act scrutiny.

MarketScale Newsroom·Jul 4, 2026
Microsoft launches Frontier Co. with $2.5B and 6,000 engineers to embed AI into enterprise operations

Microsoft launches Frontier Co. with $2.5B and 6,000 engineers to embed AI into enterprise operations

Microsoft's new Frontier Co. subsidiary will embed 6,000 engineers and consultants directly with enterprise clients to accelerate AI deployment.

MarketScale Newsroom·Jul 4, 2026
Nexchip, Meituan, Apptronik and more: the B2B tech moves shaping global markets this week

Nexchip, Meituan, Apptronik and more: the B2B tech moves shaping global markets this week

From a $890M Hong Kong share sale to humanoid robot training hubs, a wave of B2B tech developments landed on June 30, 2026.

MarketScale Newsroom·Jul 3, 2026
Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Major corporations are moving past open AI access and toward usage limits and ROI frameworks, signaling a new phase of enterprise adoption.

MarketScale Newsroom·Jul 2, 2026
AWS launches $1 billion Forward Deployed Engineering unit to accelerate enterprise AI adoption

AWS launches $1 billion Forward Deployed Engineering unit to accelerate enterprise AI adoption

AWS is investing $1 billion in a new Forward Deployed Engineering unit, seeding it with thousands of engineers to embed directly within enterprise customers.

MarketScale Newsroom·Jul 2, 2026
Tech Mahindra and Telefónica Germany expand partnership to build private cloud platform

Tech Mahindra and Telefónica Germany expand partnership to build private cloud platform

Tech Mahindra and Telefónica Germany are building a multi-year private cloud and PaaS platform to modernize telecom infrastructure and expand B2B capabilities.

MarketScale Newsroom·Jul 2, 2026
ServiceNow Just Deployed AI Across Every Major Business Function. Here's What Enterprise Leaders Need to Evaluate Before They Follow.

ServiceNow Just Deployed AI Across Every Major Business Function. Here's What Enterprise Leaders Need to Evaluate Before They Follow.

ServiceNow's Autonomous Workforce now covers IT, HR, finance, legal, procurement, CRM, and security. The results from early adopters are real. So are the governance questions every enterprise needs to answer first.

MarketScale·Jul 2, 2026
Genesys acquires Pinkfish to accelerate agentic AI in contact centers

Genesys acquires Pinkfish to accelerate agentic AI in contact centers

Genesys buys Pinkfish to fast-track AI agent deployments, while Couchbase and MongoDB each roll out new tools aimed at closing key gaps in enterprise AI.

MarketScale Newsroom·Jul 1, 2026
Randevu GmbH brings headless cloud infrastructure to B2B platform builders

Randevu GmbH brings headless cloud infrastructure to B2B platform builders

Randevu GmbH offers headless cloud infrastructure that B2B companies use to build and scale multi-sided digital platforms.

MarketScale Newsroom·Jul 1, 2026
Fable 5 and Mythos 5 Are Back. What the 19-Day Shutdown Taught Every Enterprise About AI as Infrastructure.

Fable 5 and Mythos 5 Are Back. What the 19-Day Shutdown Taught Every Enterprise About AI as Infrastructure.

On June 30, the U.S. Department of Commerce lifted export controls on Anthropic's Claude Fable 5 and Mythos 5, ending a 19-day global shutdown. The models return globally on July 1. Here is what changed, what it means for B2B buyers worldwide, and what the broader AI race looks like now.

MarketScale Newsroom·Jul 1, 2026
Healthcare AI shifts from admin tasks to care transformation, virtual care growth stalls on finances

Healthcare AI shifts from admin tasks to care transformation, virtual care growth stalls on finances

Health systems pour more into AI than other industries but focus it on admin work. Virtual care use rises even as digital services lose money.

MarketScale Newsroom·Jun 30, 2026
SpaceX's Orbital Data Centers Just Crossed From Speculation to Strategy. Here's What Enterprise Tech Leaders Need to Know.

SpaceX's Orbital Data Centers Just Crossed From Speculation to Strategy. Here's What Enterprise Tech Leaders Need to Know.

SpaceX has working hardware in orbit, an FCC filing for a large-scale satellite compute constellation, and a reported deal with Google. The Washington Post reports that orbital data centers have moved from thought experiment to a thesis serious infrastructure people are now tracking. Here is what enterprise technology leaders need to know.

MarketScale Newsroom·Jun 30, 2026
BlackBerry Is a B2B Enterprise Software Company Now. And the Numbers Prove It.

BlackBerry Is a B2B Enterprise Software Company Now. And the Numbers Prove It.

Most markets still price BlackBerry as a nostalgia trade. QNX revenue up 26%, adjusted EBITDA up 52%, a $1 billion royalty backlog, and a deepening NVIDIA partnership say otherwise. Here is what enterprise buyers and technology leaders need to understand.

MarketScale Newsroom·Jun 29, 2026
Enterprise AI moves from pilot to production in 2026, but gaps in governance and talent persist

Enterprise AI moves from pilot to production in 2026, but gaps in governance and talent persist

Two major 2026 AI surveys show enterprise adoption accelerating fast, while governance, talent, and operational readiness struggle to keep pace.

MarketScale Newsroom·Jun 25, 2026
Enterprise AI moves from pilot to infrastructure as agentic platforms define the next buying cycle

Enterprise AI moves from pilot to infrastructure as agentic platforms define the next buying cycle

Enterprise AI spending is accelerating fast, and agentic platforms are raising the bar on what production-ready deployment actually requires.

MarketScale Newsroom·Jun 25, 2026
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