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Tech Strategies

23 articles from Software & Technology practitioners

Only 6% of companies get value from AI, Forbes reports

Only 6% of companies get value from AI, Forbes reports

Forbes' Sept. 16 enterprise AI coverage puts AI value at 6% of companies and points buyers toward model mixes, governance and security spend.

MarketScale Newsroom·Sep 17, 2026
75% of CISOs secure AI workflows with controls built for other risks

75% of CISOs secure AI workflows with controls built for other risks

Security Magazine maps the doors unsanctioned AI walks through, and the surveys it cites show most IT shops are guarding them with borrowed tools.

MarketScale Newsroom·Sep 17, 2026
Enterprises are ditching frontier AI models for open-source alternatives to protect proprietary data

Enterprises are ditching frontier AI models for open-source alternatives to protect proprietary data

Futuriom's analysis of 200+ enterprise AI case studies finds the winning formula is proprietary data plus open models, not off-the-shelf frontier AI.

MarketScale Newsroom·Aug 18, 2026
U.S. B2B tech spending hit $35.3 billion in the first half of 2026, and the second half looks different

U.S. B2B tech spending hit $35.3 billion in the first half of 2026, and the second half looks different

Circana puts H1 2026 B2B technology revenue at $35.3B, up 10% YoY. Growth moderates to 6% in H2 as pricing dynamics shift and teams rethink GTM.

MarketScale Newsroom·Aug 18, 2026
80% of B2B tech buyers now use AI agents, forcing procurement and sales teams to rebuild how enterprise deals get done

80% of B2B tech buyers now use AI agents, forcing procurement and sales teams to rebuild how enterprise deals get done

IDC finds 8 in 10 B2B tech buyers already use AI agents in purchasing decisions, while Gartner projects 80% of CSOs will require AI-augmented sales plans by 203

MarketScale Newsroom·Aug 17, 2026
Enterprise AI's ROI reckoning: budget discipline, open-weight models, and industrial acquisitions are reshaping how operators deploy

Enterprise AI's ROI reckoning: budget discipline, open-weight models, and industrial acquisitions are reshaping how operators deploy

Three forces are converging in enterprise AI: tighter spending controls, cheap open-weight models, and multibillion-dollar industrial deals.

MarketScale Newsroom·Aug 13, 2026
74% of enterprises run AI in production, but half can't prove it pays off

74% of enterprises run AI in production, but half can't prove it pays off

AI is live across enterprise operations, yet ROI blindness, vendor dependency, and a data-center land rush signal a market at a critical inflection point.

MarketScale Newsroom·Aug 12, 2026
Anthropic and Blackstone's $1.5B Ode venture signals that AI implementation is the enterprise battleground, not model quality

Anthropic and Blackstone's $1.5B Ode venture signals that AI implementation is the enterprise battleground, not model quality

Ode with Anthropic, a $1.5B joint venture backed by Blackstone and Goldman Sachs, launches to embed elite engineers inside enterprises and compete with OpenAI's

MarketScale Newsroom·Jul 26, 2026
Anthropic's $1.5B implementation venture Ode signals that deploying AI beats building it

Anthropic's $1.5B implementation venture Ode signals that deploying AI beats building it

Ode with Anthropic, a $1.5B joint venture with Blackstone, bets forward-deployed engineers are the missing link in enterprise AI adoption.

MarketScale Newsroom·Jul 22, 2026
AI monetization, model efficiency, and India's infrastructure gap shape enterprise AI decisions

AI monetization, model efficiency, and India's infrastructure gap shape enterprise AI decisions

Earnings season is surfacing real AI revenue, models are getting leaner, and India's chip deficit is forcing a rethink of AI sovereignty strategy.

MarketScale Newsroom·Jul 18, 2026
OpenAI's five-step framework for managing agentic AI spend

OpenAI's five-step framework for managing agentic AI spend

OpenAI lays out a practical governance and investment framework for enterprise leaders as AI shifts from chat to longer-running agentic workflows.

MarketScale Newsroom·Jul 14, 2026
Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers

Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers

Microsoft Frontier Co. deploys 6,000 engineers directly into enterprise clients, following similar moves by AWS, Anthropic, and OpenAI.

MarketScale Newsroom·Jul 9, 2026
Eighty percent of U.S. factories have no automation. Here's what's holding them back

Eighty percent of U.S. factories have no automation. Here's what's holding them back

Most U.S. manufacturers believe AI is critical to their future, yet 80% of facilities run with zero automation. Execution, not belief, is where the gap lies.

MarketScale Newsroom·Jul 8, 2026
B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.

MarketScale Newsroom·Jul 8, 2026
AI mega-rounds reshape 2026 funding: OpenAI, Shield AI and Microsoft lead the surge

AI mega-rounds reshape 2026 funding: OpenAI, Shield AI and Microsoft lead the surge

OpenAI's $122B raise, Shield AI's $1.5B defense round, and Microsoft's $10B Japan commitment signal a structural shift in how capital flows into AI.

MarketScale Newsroom·Jun 17, 2026
Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing (Part 3)

Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing (Part 3)

In the third episode of Position Imaging‘s Intelligent Logistics podcast on utilizing venture debt as an alternative to equity financing, listeners will learn how to choose private funding partners from Ned Hill, the CEO of Position Imaging, and David Bryne, Managing Director at Ghost Tree Partners. Host Daniel Litwin discusses these two men’s philosophies…

Daniel Litwin·Jan 31, 2024
Unpacking Peak: How to Turn Your Current Operational Pains Into Future Gains

Unpacking Peak: How to Turn Your Current Operational Pains Into Future Gains

How can businesses transform the high demand and challenges of their peak seasons into opportunities for efficiency and growth in warehouse operations? In this episode of the Hai-er Automation podcast, presented by Hai Robotics and hosted by Michelle Dawn Mooney, Technical Sales Executives Jake Ethridge and Vince Donato explore the transformative potential of warehouse…

Michelle Dawn Mooney·Jan 10, 2024
Interview with Dominic Trott – Director of Strategy and Alliances, Orange Cyberdefense, UK

Interview with Dominic Trott – Director of Strategy and Alliances, Orange Cyberdefense, UK

Dominic Trott, Director of Strategy and Alliances at Orange Cyberdefense UK, speaks to his experience using the Island browser and working with the Island team.

Software And Technology·Aug 15, 2023
The Browser Renaissance: Reshaping The Enterprise Security Landscape

The Browser Renaissance: Reshaping The Enterprise Security Landscape

In this webinar, Tad Johnson of Island and Paddy Harrington of Forrester, discuss the landscape of enterprise security and opportunities for protecting data with the web browser.

Software And Technology·Aug 15, 2023
Getting the Most from Connect Fonts

Getting the Most from Connect Fonts

This video is from a webinar introducing Connect fonts and their features. The webinar hosts include Walter Townsend, a CSM from the UK office, Taylor from the Texas location, and Jeff Johnson, a senior global manager of support. Patrick, the director of success at Extensis, is leading the webinar and emphasizes the importance of customer…

Software And Technology·Jan 2, 2023
Why Businesses are Making More Long-Term IoT Investments

Why Businesses are Making More Long-Term IoT Investments

The march toward Industry 4.0 continues, and it seems businesses are more comfortable with their role in this transformation than ever before. Increasingly utilizing IoT as part of their business plans, new research from Information Services Group (ISG) found that companies are not only rapidly revamping their IoT plans, but they’re “growing more ambitious” with…

Daniel Litwin·Aug 3, 2022
How COVID-19 Changed the Marketing Game

How COVID-19 Changed the Marketing Game

COVID-19 reshaped the landscape for every industry and every area of business. And while logistics and supply-chain issues may grab all the headlines, marketing changed a lot during the pandemic. Shockoe’s Dan Cui, VP of Sales & Business Development, and Dexter Williams, Digital Marketing Strategist, came together to share their insights on the shifts COVID-19…

Dan Cui·Apr 22, 2022
NRF 2019 in 60 Seconds

NRF 2019 in 60 Seconds

There was so much to see at NRF 2019. Anyone in attendance can attest to the fact that three days was barely enough time to catch up on everything presented at the Javits Center this week. MarketScale hustled through every nook and cranny of Retail’s Big Show to learn what industry experts were seeing,…

Geoff Short·Jan 16, 2019
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