Sales Strategy

B2B ecommerce is posting real numbers — and operators are taking notice

MSC Industrial's Q3 topped $1B in sales as B2B ecommerce adoption accelerates. Here's what the data means for procurement and ops teams.

When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, often relying on Salesforce custom development to ensure specific requirements are met without adding unnecessary cost or complexity. That balance is a…

One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision and operate from a clear client philosophy. That…

CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging…

How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Overcoming Challenges Through Immediate Solutions: The Top 2 things Jeff DeBeech would like partners to know about the Verizon Partner Network

In an evolving telecommunications landscape, understanding the dynamics of partner networks is crucial for sales success. Jeff DeBeech, Channel Manager for the Mobility Co-Sell Program at Verizon Business, sheds light on the Verizon Partner Network, emphasizing its significance in supporting sales teams and enhancing customer solutions. Jeff highlights the top two insights for partners…

Enhancing Support for Members in the Verizon Partner Network

As the Verizon Partner Network continues to evolve, its focus on bolstering support for current members is becoming increasingly clear. This initiative is part of Verizon’s broader strategy to enhance connectivity and sales effectiveness across its extensive network. Jeff DeBeech, Channel Manager for the Mobility Co-Sell Program at Verizon Business, outlines the future direction for…

Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network

For a special episode of The Verizon Partner Network, the focus was on the considerable role of partnerships in the Verizon Partner Program, and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to…