relationship building

Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to…

ELLKAY: Blending Healthcare IT Solutions with Genuine Relationship Building for True Innovation

At the heart of ELLKAY’s approach to healthcare IT solutions is a fundamental emphasis on relationships. Unlike other partnerships that may focus solely on the technical aspects, ELLKAY sets itself apart by valuing people and relationships first. This unique perspective fosters trust, bonds, and genuine care for customers and collaborators alike. ELLKAY’s commitment to building…

How the Open-Source Champions at Skvare are Helping Organizations Expand Their Work

What does it mean for a business to help other organizations achieve their mission of helping others? For Gena Dellett and the team at Skvare (pronounced “square”) that means asking tough, real questions and avoiding shortcuts, all while building long-term relationships. Gena joined MarketScale to answer a few questions about who they are as a…