Software & Technology · Topic
Marketing Strategy
5 articles from Software & Technology practitioners
How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact
CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…
Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences
Video games have rapidly evolved from niche entertainment to a dominant cultural force, reshaping how people interact, play, and connect with brands. With the gaming industry expected to surpass $300 billion in yearly revenue by 2030, businesses are increasingly asking: how can brands authentically integrate into games without alienating audiences? Meanwhile, developers face the…
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…
Verizon Partner Network Co-Sell Connection 2025 Kick Off
The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host, Cesar Teran. The series aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape. Key Speakers and Topics In this session, Verizon’s partner leadership team, including Mark Tina the…
Partner Marketing Builder – Create Professional Co-Branded Flyers Easily
Partner Marketing Builder Site Meredith Scott at Verizon, provides a clear and efficient method for partners to create co-branded flyers using Verizon’s user-friendly templates. This process is crucial for partners who wish to align their marketing materials closely with Verizon’s brand. Meridith outlines a simple procedure for selecting a promotional template from Verizon’s extensive collection….