Marketing Automation

How Thoughtful Experience Design in Marketing Cloud Implementation Leads to Better Business Outcomes

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. A successful Marketing Cloud implementation requires more than individual features working in isolation. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and…

Are Chatbots for PR a Boon, an Annoyance, or a Replacement? For Now, They’re All of the Above

At what point will chatbots like ChatGPT automate the entire PR industry? Big questions like that have been tossed around about a number of industries since ChatGPT’s meteoric rise to fame after its release in November. But when it comes to chatbots for PR specifically, their strengths are actually not in writing complete stories…