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30 articles from Software & Technology practitioners

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

BCG and Ramp/Revelio Labs data show 66% of regular AI users get little guidance, and strategic clarity outperforms tool access in measurable impact.

MarketScale Newsroom·Jul 13, 2026
Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

High-intensity AI adopters grew headcount 10%+ in 24 months, but 66% of workers got no guidance on using the time saved.

MarketScale Newsroom·Jul 13, 2026
B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is posting real numbers — and operators are taking notice

MSC Industrial's Q3 topped $1B in sales as B2B ecommerce adoption accelerates. Here's what the data means for procurement and ops teams.

MarketScale Newsroom·Jul 13, 2026
B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

Jakarta's B2B Tech Asia Expo 2026 showcased agentic AI and no-code agent deployment as the next frontier for enterprise operations in Asia-Pacific.

MarketScale Newsroom·Jul 12, 2026
B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

B2B Tech Asia Expo 2026 puts agentic AI at the center of enterprise automation

B2B Tech Asia Expo 2026 in Indonesia spotlighted agentic AI as the next step beyond generative AI, with demos showing no-code agent deployment.

MarketScale Newsroom·Jul 12, 2026
AI agents are breaking enterprise observability stacks built for human-scale query patterns

AI agents are breaking enterprise observability stacks built for human-scale query patterns

Continuous, round-the-clock AI agent traffic is exposing the limits of observability tools designed for human-paced workloads.

MarketScale Newsroom·Jul 12, 2026
Cognizant expands Google Cloud partnership to put Gemini Enterprise into 200,000 hands

Cognizant expands Google Cloud partnership to put Gemini Enterprise into 200,000 hands

Cognizant and Google Cloud are scaling Gemini Enterprise across 200,000 associates and joint clients, with a contact center deployment already lifting first-con

MarketScale Newsroom·Jul 12, 2026
Kyndryl report: AI is in 57% of enterprise core processes, but workforce readiness is falling behind

Kyndryl report: AI is in 57% of enterprise core processes, but workforce readiness is falling behind

Kyndryl's 2026 People Readiness Report finds AI embedded in most enterprises, yet only 23% of leaders say their workforce is fully prepared.

MarketScale Newsroom·Jul 11, 2026
Global e-commerce market on track to nearly double by 2035, driven by mobile, AI, and D2C shifts

Global e-commerce market on track to nearly double by 2035, driven by mobile, AI, and D2C shifts

A new forecast puts the global e-commerce market at $19.83T by 2035, with AI personalization, D2C platforms, and mobile-first checkout reshaping how enterprise

MarketScale Newsroom·Jul 10, 2026
Shadow AI is outpacing enterprise governance, Smarsh study finds

Shadow AI is outpacing enterprise governance, Smarsh study finds

Only 26% of enterprises say AI governance keeps pace with deployment, and just 30% can detect shadow AI, per new Smarsh research.

MarketScale Newsroom·Jul 10, 2026
Enterprise AI spending hits a wall: companies ration tokens, redirect budgets

Enterprise AI spending hits a wall: companies ration tokens, redirect budgets

Major enterprises including Uber, Meta, and Salesforce are cutting AI access and redirecting budgets as token costs surge past forecasts.

MarketScale Newsroom·Jul 10, 2026
Logicalis earns Microsoft Frontier Partner status as enterprise AI deployments move past the pilot stage

Logicalis earns Microsoft Frontier Partner status as enterprise AI deployments move past the pilot stage

Logicalis has achieved Microsoft Frontier Partner status and a Copilot specialization, signaling readiness to scale enterprise AI with governance built in.

MarketScale Newsroom·Jul 10, 2026
AI budgets are burning out before year-end, and CFOs are rethinking every token

AI budgets are burning out before year-end, and CFOs are rethinking every token

Enterprise AI costs are outpacing value, with annual budgets exhausted in months and CFOs now weighing headcount against token spend.

MarketScale Newsroom·Jul 10, 2026
OpenAI, Anthropic, and Google are competing for startups with credit packages topping $3M

OpenAI, Anthropic, and Google are competing for startups with credit packages topping $3M

AI model makers are flooding early-stage startups with computing credits and steep discounts, reshaping how enterprise teams should evaluate vendor lock-in risk

MarketScale Newsroom·Jul 9, 2026
Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers

Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers

Microsoft Frontier Co. deploys 6,000 engineers directly into enterprise clients, following similar moves by AWS, Anthropic, and OpenAI.

MarketScale Newsroom·Jul 9, 2026
Anthropic, Microsoft, and Gartner signal a billing model reckoning for enterprise SaaS buyers

Anthropic, Microsoft, and Gartner signal a billing model reckoning for enterprise SaaS buyers

Usage-based billing is expanding fast across AI SaaS platforms, with Anthropic, Microsoft, and Oracle all moving in the same direction at once.

MarketScale Newsroom·Jul 9, 2026
Whats One Thing Every Facilities Director Should Do This Month?

Whats One Thing Every Facilities Director Should Do This Month?

Jaime Wagoner·Jul 8, 2026
Eighty percent of U.S. factories have no automation. Here's what's holding them back

Eighty percent of U.S. factories have no automation. Here's what's holding them back

Most U.S. manufacturers believe AI is critical to their future, yet few have deployed it broadly. The gap between intent and execution is widening.

MarketScale Newsroom·Jul 8, 2026
Southeast Asia's enterprise AI push hits a familiar wall: data, talent, and integration debt

Southeast Asia's enterprise AI push hits a familiar wall: data, talent, and integration debt

SEA enterprises are accelerating AI investment, but legacy infrastructure, talent gaps, and ERP friction continue to stall real deployment.

MarketScale Newsroom·Jul 8, 2026
B2B digital commerce hits its stride: MSC Industrial, Carrier Enterprise, and Sherwin-Williams show how it's done

B2B digital commerce hits its stride: MSC Industrial, Carrier Enterprise, and Sherwin-Williams show how it's done

B2B ecommerce is moving from experiment to core revenue engine, with real numbers from MSC Industrial, Carrier Enterprise, and Sherwin-Williams proving the poin

MarketScale Newsroom·Jul 8, 2026
B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.

MarketScale Newsroom·Jul 8, 2026
Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

86% of C-suites are raising AI budgets, yet only 32% report sustained impact. Prompt injection, shadow AI, and data gaps explain why.

MarketScale Newsroom·Jul 8, 2026
CISA flags active SharePoint RCE exploit as Cisco UCM attacks continue

CISA flags active SharePoint RCE exploit as Cisco UCM attacks continue

Two critical enterprise vulnerabilities are under active exploitation this week, putting collaboration and voice infrastructure at immediate risk.

MarketScale Newsroom·Jul 8, 2026
Uber, Starbucks AI investments expose enterprise ROI gap

Uber, Starbucks AI investments expose enterprise ROI gap

Uber burned its full 2026 AI budget in four months. Starbucks killed an AI inventory system after nine. Here's what enterprise operators must do differently.

MarketScale Newsroom·Jul 8, 2026
Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

Enterprise AI's adoption gap: investment is up, but security, data, and accountability are lagging

86% of C-suites are boosting AI spend, yet only 32% report sustained impact—and new threats like prompt injection and shadow AI are compounding the gap.

MarketScale Newsroom·Jul 7, 2026
Y Combinator's B2B roster hits 2,623 startups as demand for specialized services accelerates

Y Combinator's B2B roster hits 2,623 startups as demand for specialized services accelerates

YC's B2B portfolio now spans 2,623 funded startups, while Forbes projects the consulting market alone will hit $260.5B.

MarketScale Newsroom·Jul 7, 2026
B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

Buyers finish 60–70% of vendor research before talking to a rep. Here's what that means for how enterprise tech teams structure outbound.

MarketScale Newsroom·Jul 7, 2026
Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

The gaming cuts are the story everyone is running. The operations story is where the money is going.

MarketScale·Jul 6, 2026
AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

Uber burned its entire 2026 AI budget in four months. Starbucks scrapped its AI inventory system after nine months. Enterprise operators are now demanding proof

MarketScale Newsroom·Jul 5, 2026
Enterprise AI's center of gravity shifts from models to orchestration, governance, and ROI clarity

Enterprise AI's center of gravity shifts from models to orchestration, governance, and ROI clarity

CIOs are moving past model selection. The real enterprise AI battles of 2026 are being fought at the orchestration layer, the CFO's desk, and the architecture l

MarketScale Newsroom·Jul 5, 2026
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