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5 articles from Software & Technology practitioners

Adobe's AI-first recurring revenue grew more than 150% in a year

Adobe's AI-first recurring revenue grew more than 150% in a year

Adobe's AI-first ARR grew more than 150% year over year. Adobe now reports as one segment built for unified selling.

MarketScale Newsroom·Sep 28, 2026
Adobe's single ChatGPT plugin now covers 70+ creative tools, from Photoshop to Premiere

Adobe's single ChatGPT plugin now covers 70+ creative tools, from Photoshop to Premiere

Adobe's new ChatGPT plugin consolidates 70+ creative and productivity tools into one interface, letting enterprise teams batch-process assets and reformat video

MarketScale Newsroom·Aug 17, 2026
Adobe CMO Lara Balazs says marketing leaders must reinvent themselves continuously or risk irrelevance

Adobe CMO Lara Balazs says marketing leaders must reinvent themselves continuously or risk irrelevance

Adobe's CMO Lara Balazs, speaking at Cannes Lions 2026, says the modern marketing chief must act as "customer zero" and constantly disrupt their own assumptions

MarketScale Newsroom·Aug 5, 2026
Adobe is building an AI content empire through Firefly Foundry, Topaz Labs, and a string of capability acquisitions

Adobe is building an AI content empire through Firefly Foundry, Topaz Labs, and a string of capability acquisitions

Adobe is expanding its enterprise AI stack with Firefly Foundry, the Topaz Labs acquisition, and custom model tools aimed at brand consistency at scale.

MarketScale Newsroom·Jul 30, 2026
Adobe's AI-first ARR triples year over year, surpassing $500 million as Q2 revenue hits a record $6.62 billion

Adobe's AI-first ARR triples year over year, surpassing $500 million as Q2 revenue hits a record $6.62 billion

Adobe posted record Q2 revenue of $6.62 billion, with AI-first ARR tripling year over year and surpassing $500 million, prompting a full-year revenue guidance r

MarketScale Newsroom·Jul 28, 2026
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