Scaling A Heritage Brand: Bringing a Local Lens to Growth Strategy
Retail is evolving at a lightning pace, with consumer expectations higher and more informed than ever before. Deloitte research shows that 80 percent of consumers prefer brands that offer personalized experiences, with those customers spending up to 50 percent more. For heritage retailers, this shift presents both opportunity and challenge: how do you honor local…
Melissa Gonzalez·Aug 26, 2025
