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Retail Technology Strategy

13 articles from Retail practitioners

AI-influenced retail ecommerce is on track to reshape how enterprise merchandisers plan and buy

AI-influenced retail ecommerce is on track to reshape how enterprise merchandisers plan and buy

AI is moving from a back-office tool to a measurable driver of online retail sales, with implications for how operators source and forecast demand.

MarketScale Newsroom·Aug 5, 2026
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail

From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insigh

Melissa Gonzalez·May 14, 2026
A New Era of Retail is the Rise and Integration of Social Commerce

A New Era of Retail is the Rise and Integration of Social Commerce

Live streaming and social platforms are fundamentally reshaping how brands connect with shoppers in real time

Melissa Gonzalez·Jul 9, 2024
Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?

Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?

Interactive experiences and point systems are reshaping how retailers capture customer loyalty in an increasingly competitive marketplace

Daniel Litwin·May 17, 2024
A New York Pop-Up Experience Where “Motion is Magic”: Kizik’s Innovative Approach to Footwear and Retail Expansion Takes the Stage

A New York Pop-Up Experience Where “Motion is Magic”: Kizik’s Innovative Approach to Footwear and Retail Expansion Takes the Stage

A footwear brand merges cutting-edge retail technology with hands-on customer experiences to redefine how shoppers discover their next pair

Melissa Gonzalez·May 1, 2024
Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

Major retailers are ditching the one-size-fits-all approach to compete in an experience-driven market where technology and human connection drive customer loyal

Mansur Khamitov, Ph.D.·Apr 25, 2024
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail

Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail

Physical retailers are blending digital tools with in-store shopping to create experiences that match online convenience while preserving the human touch

Sarah Jarvis·Apr 24, 2024
Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers

Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers

Retailers are leveraging personalized data and technology to build deeper customer relationships and drive loyalty in an increasingly competitive market

Melissa Gonzalez·Apr 1, 2024
Domino’s Leads the Pack in Digital Innovation by Embracing AI Across All Operations for Unmatched Efficiency

Domino’s Leads the Pack in Digital Innovation by Embracing AI Across All Operations for Unmatched Efficiency

The pizza chain's comprehensive AI strategy demonstrates how intelligent automation can streamline every aspect of operations, from customer ordering to kitchen

Melissa Gonzalez·Mar 22, 2024
The Digital Economy: Not Just a Future Promise; It’s a Current Opportunity. Mondelez and Hedera Are Grabbing It With Both Hands.

The Digital Economy: Not Just a Future Promise; It’s a Current Opportunity. Mondelez and Hedera Are Grabbing It With Both Hands.

Legacy snack makers are leveraging blockchain technology today to compete in the rapidly evolving digital economy

Software And Technology·Feb 14, 2024
GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub

GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub

Retailers that blend physical stores with digital channels are capturing customer loyalty in ways traditional competitors cannot

Melissa Gonzalez·Nov 29, 2023
Innovation Through AI is Helping Major Shifts in the Retail Landscape

Innovation Through AI is Helping Major Shifts in the Retail Landscape

Retailers face a pivotal choice: harness AI's optimization power to match rapidly evolving consumer demands or risk being left behind

Melissa Gonzalez·Sep 19, 2023
Prioritizing Customers Needs Enhances Every Shopper’s Buying Experience

Prioritizing Customers Needs Enhances Every Shopper’s Buying Experience

Retailers that blend digital and physical touchpoints create seamless experiences that drive customer loyalty and sales

Alexandra Simon·Jul 26, 2023
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