Retail Media

Zero-click commerce: AI agents set to intermediate $15 trillion in B2B purchases by 2028

Gartner forecasts AI agents will mediate $15T in B2B purchases by 2028. New Adobe data shows AI-referred traffic now converts 42% better than non-AI visits.

A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

The Rise and Rise of Retail Media Networks

Retailers are using customer data and direct advertising to reshape how brands reach shoppers and prove marketing results

Netflix House: Can Streamers Turn Their IPs into Successful Experiential Retail?

Entertainment companies are betting that immersive fan experiences can become a sustainable revenue stream beyond the screen

The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors

Retailers are designing memorable in-store moments that customers can't resist sharing online, creating organic marketing through engaged shoppers

Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry

Retailers must rebuild customer tracking across digital and physical channels as cookie-based targeting loses relevance in 2024

Retail Revolution: Social Commerce is No Fad, It’s the Future

Over one-third of U.S. internet users now shop directly through social platforms, signaling a fundamental shift in how brands will reach consumers