Retail Data Strategy

A Look into Anthropologie’s AnthroMagic: The ‘What, So What, Now What’ Approach with CMO Elizabeth Preis

The luxury retailer's framework for blending analytical rigor with creative storytelling reveals how brands can sustain emotional connection amid rapid retail t

Madewell’s Data Driven Evolution for Today’s Consumer

The denim retailer is using customer data and strategic vision to reshape its shopping experience and product lineup for evolving buyer demands

The Rise and Rise of Retail Media Networks

Retailers are using customer data and direct advertising to reshape how brands reach shoppers and prove marketing results

Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers

Retailers are leveraging personalized data and technology to build deeper customer relationships and drive loyalty in an increasingly competitive market

The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation

Wholesale costs unexpectedly accelerated in March, complicating the central bank's inflation-fighting strategy

Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry

Retailers must rebuild customer tracking across digital and physical channels as cookie-based targeting loses relevance in 2024

The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data

Companies that decode customer behavior across generations unlock competitive advantages and build lasting loyalty