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Luxury Brand Strategy

6 articles from Retail practitioners

How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook

How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook

Luxury retail is in the midst of a reinvention. Circular fashion has moved from trend to transformation, reshaping how consumers perceive value, ownership, and access. According to the 2025 BCG × Vestiaire Collective Resale Report, the secondhand fashion and luxury market now totals $210 to $220 billion globally and is projected to reach $320…

Melissa Gonzalez·Oct 30, 2025
Scaling A Heritage Brand: Bringing a Local Lens to Growth Strategy

Scaling A Heritage Brand: Bringing a Local Lens to Growth Strategy

Retail is evolving at a lightning pace, with consumer expectations higher and more informed than ever before. Deloitte research shows that 80 percent of consumers prefer brands that offer personalized experiences, with those customers spending up to 50 percent more. For heritage retailers, this shift presents both opportunity and challenge: how do you honor local…

Melissa Gonzalez·Aug 26, 2025
Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello

Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello

Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product. Coach, among other heritage labels, is experimenting with cafés, branded bars, and immersive spaces that offer more than a transaction—they offer belonging. According to MG2 Advisory,…

Melissa Gonzalez·Jun 11, 2025
Branded Access Offers Work Best When They’re Not Sacrificing Brand Loyalty Over a Short-Term Gain

Branded Access Offers Work Best When They’re Not Sacrificing Brand Loyalty Over a Short-Term Gain

Luxury brands risk alienating their most devoted customers when short-term rental programs undermine the exclusivity that built their reputation

Mansur Khamitov, Ph.D.·May 7, 2024
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL

Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL

Luxury athletic brands are reshaping retail by transforming storefronts into immersive destinations that prioritize experience over transactions

Melissa Gonzalez·Mar 28, 2024
Prioritizing Customers Needs Enhances Every Shopper’s Buying Experience

Prioritizing Customers Needs Enhances Every Shopper’s Buying Experience

Retailers that blend digital and physical touchpoints create seamless experiences that drive customer loyalty and sales

Alexandra Simon·Jul 26, 2023
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