Retail · Topic
Gen Z Retail Behavior
4 articles from Retail practitioners
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…
How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook
Luxury retail is in the midst of a reinvention. Circular fashion has moved from trend to transformation, reshaping how consumers perceive value, ownership, and access. According to the 2025 BCG × Vestiaire Collective Resale Report, the secondhand fashion and luxury market now totals $210 to $220 billion globally and is projected to reach $320…
The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data
Companies that decode customer behavior across generations unlock competitive advantages and build lasting loyalty
Understanding Current and Incoming College Students and Their Generation is Vital for Company Growth
Brands that understand Gen Z's desire for personalized spaces gain competitive advantage in the rapidly growing student housing market