Ey Consumer Strategy

Branded Access Offers Work Best When They’re Not Sacrificing Brand Loyalty Over a Short-Term Gain

Luxury brands risk alienating their most devoted customers when short-term rental programs undermine the exclusivity that built their reputation

Beyond Barbie: Brands with Nostalgia-Focused Marketing Partnerships Should Choose Synergy and Legacy Over Trend

Nostalgia-driven brand partnerships succeed when built on shared values rather than fleeting cultural moments