E Commerce Personalization

Global e-commerce market on track to nearly triple by 2035, with real operational stakes for B2B sellers

The global e-commerce market is projected to reach $19.83T by 2035, driven by mobile penetration, AI personalization, and D2C platform growth.

A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Brand Trust and Authenticity: Two Essentials that Will Make AI a Valued Resource in the Unified Retail Experience

Retailers must prioritize trust and authenticity to transform AI from a tool into a customer asset

Understanding Current and Incoming College Students and Their Generation is Vital for Company Growth

Brands that understand Gen Z's desire for personalized spaces gain competitive advantage in the rapidly growing student housing market

Bridging the Gap Between AI and Retailers

Retailers are using AI to translate product data into the language customers actually search for, unlocking hidden revenue