consumer engagement

Sizzle Clip - Victoria's Secret

For a brand as globally recognized as Victoria's Secret, the challenge is not getting noticed. It is staying meaningful.

From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience

For decades, the outlet trip had a familiar rhythm: get in the car, drive beyond the city, hunt for deals and come home with bags full of discounted finds. But that old model is giving way to something more layered. As retailers reinvest in store experiences to give consumers mor

How LEGO Puts Play to Work Across Retail Experiences: Breaking Down the Formula with PJ du Toit

As in-store experiences become key to brand loyalty, LEGO is doubling down on its core brand essence of play, using it as both a design philosophy and a strategic lever. The company is transforming its physical spaces into destinations that spark imagination, encourage interaction, and strengthen emotional connections with shoppers of all ages. With…

The Rise and Rise of Retail Media Networks

Retailers are using customer data and direct advertising to reshape how brands reach shoppers and prove marketing results

A New York Pop-Up Experience Where “Motion is Magic”: Kizik’s Innovative Approach to Footwear and Retail Expansion Takes the Stage

A footwear brand merges cutting-edge retail technology with hands-on customer experiences to redefine how shoppers discover their next pair

Retail Innovation Takes Center Stage at Coach Under Giovanni Zaccariello’s Leadership

The luxury brand is redefining retail by blending digital innovation with sustainability to meet evolving consumer expectations

Beyond Barbie: Brands with Nostalgia-Focused Marketing Partnerships Should Choose Synergy and Legacy Over Trend

Nostalgia-driven brand partnerships succeed when built on shared values rather than fleeting cultural moments