Consumer Behavior Trends

A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

A New Era of Retail is the Rise and Integration of Social Commerce

Live streaming and social platforms are fundamentally reshaping how brands connect with shoppers in real time

Retail Revolution: Social Commerce is No Fad, It’s the Future

Over one-third of U.S. internet users now shop directly through social platforms, signaling a fundamental shift in how brands will reach consumers

GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub

Retailers that blend physical stores with digital channels are capturing customer loyalty in ways traditional competitors cannot

The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data

Companies that decode customer behavior across generations unlock competitive advantages and build lasting loyalty