Commerce Media Networks

A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

The Rise and Rise of Retail Media Networks

Retailers are using customer data and direct advertising to reshape how brands reach shoppers and prove marketing results